Brand Marketing Communication Lead

Job Summary:

This position will be primarily responsible for planning, implementing and optimizing integrated marketing communication campaigns that elevate ColorKey’s brand awareness, engagement, and sales. This position requires a strategic thinker with strong project management skills and a passion for beauty marketing

Key Responsibilities:

• Develop the integrated marketing communication (IMC) plans for new product launches, promotional campaigns, or special events to align with brand strategy and business goals

• Lead execution of integrated campaigns across multiple channels including digital, social media, PR, events, and offline activations

• Collaborate closely with internal teams (Product, Ecom, Sale, Trade, Content, Design,...) and external agencies/KOLs to ensure consistent brand messaging & visual & campaign delivery

• Monitor campaign performance, analyze results, and optimize communication strategies to maximize ROI and brand impact

• Manage the production of marketing assets such as key visuals, TVC, social materials...

• Keep up-to-date with market trends, competitor activities, and consumer insights to propose innovative communication ideas

• Mentor and guide junior team members within the Brand Marketing team

• Manage Brand MKT budget and ensure efficient resource allocation

• Bachelor’s degree in Marketing, Communications, Business, or related field.

• Minimum 4 years of experience in brand marketing communication, preferably in beauty, cosmetics

• Proven track record in managing multi-channel marketing campaigns with measurable results

• Strong knowledge of digital marketing, social media platforms, influencer marketing, and offline activation

• Excellent communication, project management, and teamwork skills

• Creative mindset with the ability to think strategically and execute efficiently

• Detail-oriented, proactive, and able to work under pressure in a fast-paced environment

• Proficiency in English (both written and spoken), plus Chiness