Brand Marketing Manager

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13th month salary
12 annual leaves
Free buffet lunch

Mô Tả Công Việc

Main Responsibilities and Duties:
• Brand Marketing Manager is primarily responsible for the execution and review of Brand Marketing strategies and programs for SAMIN brands.
Duties will include:
1. Marketing Strategy and Execution
• Be responsible for the marketing strategy planning to achieve company’s objectives.
• Develop the quarterly and annual planning of company objectives.
• Develop short-term marketing plan based on analysis of market, trade and consumer needs, resources and capabilities.
• Analyze market research in order to identify opportunities.
• Define product strategies and product portfolio innovation roadmap to satisfy the customer’s need.
• Conduct competitive strategic analysis, consumer segmentation, and consumer insight development.
• Research and determine product weaknesses and areas to be modified.
• Cooperate and work with all departments and factories to develop and implement marketing plans.

2. Brand management
• Be responsible to manage all aspects of brands including brand image, packaging, marketing materials, product visibility in the shop.
• Be responsible for brand performance and competitive position in the market including volume & value growth, market share, distribution, competitive pricing and profit margin.
• Manage day-to-day operations of the marketing and design team in order to produce, monitor and optimize the campaigns across all channels.
• Suggest and implement creative ideas for marketing operations.
• Assist in the development, execution and optimization of marketing campaigns (product launching and promotion).
• Co-develop with the Trade Marketing organization, channel-specific programs and POSM support.
• Manage activities of ATL, BTL advertising & communication.
• Build relationship with Press/ influencers to increase brand value and visibility.
• Leads and manages new product development, working closely with R&D, Production to ensure timely and feasible product launches (packaging design, testing and sales forecasting).

3. Digital Marketing
• Manage branding campaigns and day-to-day activities including community management like social media, mass media, event, and partnership activities. Be responsible for developing all digital channel such as Fan page, Instagram, Twitter, Youtube channel
• Managing website, website content, SEO, UI and UX development.

4. E-commerce
• Co-develop with the sale team to build online sale channel for Website and Apps base.

5. Budget management
• Analyze marketing budget spending to ensure that it is in line with overall company objectives.
• Establish and maintain brand budgets.
• Monitor A&P budgets to maximize profits and minimize costs.
• Responsible for brand P&L targets.

6. Leadership
• Implement OKRs and determine KPIs for marketing department.

7. Report
• Do the Marketing report to the Director.
• Perform other tasks requested by the General Director.
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

• Bachelor Degree in Marketing, Business Administration, Economics.
• At least 5 years experiences at the same position, within FMCG industry, F&B.
• Knowledge about marketing mix, media channels, and social marketing.
• Strong at brand management, consumers understanding, creative & strategic knowledge.
• Strong communications skills in both English and Vietnamese.
• Good analytical, strategic thinking for brand management.
• Proficient with Excel, Words & Power Point.
• Ability to multi-task and Can-do attitude.

Địa Điểm Làm Việc

Bùi Văn Ba, Tân Thuận Đông, District 7, Ho Chi Minh City, Vietnam

Samin Company was established in 2009 in Ho Chi Minh City and our main business activities are in the field of manufacturing and distributing drinking water. We provide 350ml, 500ml, 1L and 19L bottled drinking water, as well as different cereal milk types, such as Maca milk, lotus seed milk, and rice milk.
Our clients include schools, agents, restaurants, hotels, offices etc. Please visit our company website to find out more about our company and products at

Xem toàn bộ thông tin công ty
16/8C KP2 Bui Van Ba, Tan Thuan Dong, district 7, HCMC
25-99 nhân viên
HR Department


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