Brand Marketing Specialist

Role Purpose

To define and shape the cultural and brand direction of DINAMO Group by assessing internal realities, aligning leadership, and guiding a cohesive, human-centered brand narrative across the holding and its subsidiaries.

This is a strategic, insight-led role that connects corporate culture with external brand positioning, using the “Better Together” campaign and future initiatives as levers for transformation. The position acts as the internal strategist and steward of the brand, working in tandem with agency partners for creative, content, and implementation.

Key Responsibilities

1. Culture & Brand Diagnosis

- Conduct workshops, listening sessions, surveys to understand internal culture across companies

- Synthesize insights into actionable cultural themes and challenges

- Benchmark against industry best practices and DINAMO's values

2. Strategic Brand Development

- Define a brand positioning and architecture aligned with DINAMO’s ecosystem goals

- Map out multi-year brand strategy that evolves internal culture and public perception

- Craft strategic narratives rooted in resilience, innovation, and integrity

3. Campaign Strategy & Oversight

- Lead planning for campaigns like “Better Together”

- Ensure alignment between internal storytelling, CSR, PR, and leadership messaging

- Translate strategic goals into tangible brand and cultural experiences

4. Cross-Functional Collaboration

- Work with HR (for culture + employee engagement), Communications (for messaging), and ESG (for purpose & CSR)

- Serve as internal point person for external brand/creative/digital agencies

5. Measurement & Learning

- Define KPIs across culture, brand perception, employee engagement, and campaign impact

- Guide internal reporting & feedback loops (quarterly reviews, brand audits, cultural pulse).

• 5+ years in brand strategy, organizational culture, internal communications, or management consulting

• Experience across both internal transformation and external brand building

• Strong in both analytical thinking and narrative development

• Industry knowledge (construction, architecture, engineering) is a strong advantage

• Fluent in English and Vietnamese