Business Development Manager (B2B/ High-End B2C)

Role Overview

The business development manager drives the execution in identifying opportunities and converting leads into projects, especially in hotels & resorts, real estate developments, and F&B.

Key responsibilities include, but are not limited to:

A. Pipeline Development & Client Acquisition

• Create opportunity pipelines with decision makers for each targeted sector: developers, hotel operators, PMCs, F&B groups, constructors, and airports.

• Market focus: Vietnam, Southeast Asia, and other overseas markets (depending on each development period)

• Monitor business performance metrics and adjust strategy as needed.

• Execute outreach campaigns, cold/warm engagement, and follow-up sequences.

• Manage CRM: data accuracy, deal stages, lead scoring, and forecasts.

• Research, schedule annual plan, and represent the firm at strategic events, hospitality conferences, and industry networking opportunities.

B. Client Relationship Building

• Establish contact, schedule meetings, and maintain relationships on a regular basis with targeted prospects/clients.

• Negotiate collaboration frameworks or MOUs where relevant.

• Manage key clients with structured engagement plans.

• Conduct post-project feedback sessions and develop retention/improvement strategies.

• Activate re-engagement programs with past clients and dormant leads.

C. Marketing Execution Oversight

• Manage marketing campaigns and content plans aligned with BD strategy

• Liaise with the design team for portfolio updates, brochures, videos, capability decks, website updates, etc.

• Liaise with creatives (copywriters, designers, agencies) as needed.

• Ensure consistent brand messaging across all platforms.

D. Internal Strategy Governance

• Align BD plans with the company’s strategy, operational capacity, and design team availability.

• Map and monitor key players, market research, trend tracking (hospitality, F&B, development pipelines), and competitive analysis/positioning.

• Prepare weekly, monthly, and quarterly BD performance reports.

• Identify risks & opportunities early and advise leadership.

• Provide strategic insights on high-potential markets

• Facilitate internal communication between BD, design directors, and leadership.

• Manage the BD SOP handbook

E. Ad hoc BD (not regular, 10-15% of time): Trading industrial products or commodities

• Connect existing partners overseas with suppliers/buyers/distributors in Vietnam

• Facilitate communication between parties.

• Prepare wrap-up reports.

• From 8 years of BD experience in architecture, interior design, real estate development, hospitality, hotel operations, PMs, or related fields.

• Strong network or ability to build a network in real estate, hospitality, and F&B industries.

• Understanding of project cycles, design workflow

• Enjoy communicating, sensing opportunities hidden in conversations

• Curiosity about what’s happening in the country, in the industry

• Ability to link data, even seemingly unrelated data

• Excellent critical thinking skills.

• Strong commercial awareness, ROI, and negotiation skills.

• Ability to take initiative and manage multiple opportunities.

• Fluency in English & Vietnamese verbal and writing communication, especially to high-end clientele

• Optimistic, persistent through rejection, keeping momentum despite slow periods

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Success Metrics

• Resilient pipeline follow-up from prospects to project wins

• Number of qualified leads converted to projects

• Total revenue generated.

• Strength of client relationships and repeat business.

Starting date: ASAP or negotiable to be after Tet 2026.