Business Development Manager, Hardware

Job Purpose

• The Regional Business Development Manager, Hardware, based in Vietnam, is responsible for expanding Brady’s printing solutions business across Vietnam. The role drives growth through printer placements to both direct customers and channel development, and long-term consumables revenue.

Reports to: Sales Director

Key Responsibilities

• Develop and implement business development plans for Brady printers

• Collaborate with country sales managers and sales teams to drive printer-led opportunities across direct end-customers, existing accounts, and channel partners.

• Provide support in customer and channel partner engagements including presentations, product demonstrations, and solution proposals, without undermining existing account ownership.

• Train and coach sales teams and channel partners to strengthen solution-selling capabilities and expand printer adoption.

• Assist country teams in acquiring new customers and expanding coverage in underpenetrated markets across Vietnam.

• Partner with marketing and technical support teams to deliver customer campaigns, application notes, and success stories.

• Build strong relationships with channel partner, creating joint business plans to grow the printer business.

• Perform any other duties that may be assigned from time to time in line with business needs.

• Bachelor’s degree in Engineering, Business, or a related field.

• At least 5 years of experience in business development, technical sales, or solution selling.

• Proven track record in industrial solutions, preferably hardware printers (THT, DT or Inkjet printers), labelling, or automation.

• Experience working with regional sales teams and channel partners.

• Strong presentation, training, and customer engagement skills.

Skills

• Strong operational experience

• Strong business acumen and customer focus

• Ability to ability, drive and manage vision and purpose. Strong strategic agility

• Result oriented

• Ability to deal with ambiguity.

• Able to manage and execute data driven processes to support decision making

• Self-driven, initiative and good coach

• Decisive, analytical, resourceful and organized

• Strong team building skills.

• Strong ability in both written and spoken English.

• Good interpersonal communication skills.