Category Manager

JOB PURPOSE

Category Manager will be responsible for developing and implementing strategies to drive online sales growth, enhance the customer experience, and optimize the performance of our e-commerce platforms.

RESPONSIBILITY AND AUTHORITY

● Level 1: The person is assigned the right determine issues, make the solution, identify the benefits and risks of each solution and propose an optimal solution to superior for approval

● Level 2: The person is assigned the right to present the direct superior what is intent to do and seek guidance before deciding

● Level 3: The person is assigned the right to directly solve the problems and report on the works & results achieved

● Level 4: The person is assigned all the rights of decision and not have to report working results to direct superior except the request

Sales Executions - Level 3

● Perform inventory & sales channel management. Understand product's positioning and important metrics in comparison with market and competitors

● Perform pricing and develop promotional campaigns to generate sales.

● Coordinate with SEM/ Marketing team to implement marketing campaign, optimize impression, and regulate marketing budget

● Track and analysis the market information & competitor dynamics to provide the necessary tactics

● Conduct, execute the business plan to achieve the sales target and prepare sales forecast for each product in all sales channel

● Coordinate and work with other departments (Supply Chain, R&D,…) for smooth running of sales operation

● Listing and content quality management and improvement as a tool to improve sales efficiency.

Sales Team Management - Level 3

● Manage the team of sales executive on daily operations, be responsible for overall performance of the whole category/ sub-category

● Build the and improve the input and output metrics (ranking, glance view, conversion rate, revenue, stock turnover, P&L...) of sales performance

● Train, develop team through continuous improvement of strategy, tactics and executions

Portfolio Management and Development - Level 3

● Build deep understanding of market and competition landscape, product P&L, product strength and weakness, product positioning in the portfolio to decide the strategy and tactics for bigger market share and profit

● Understand the product pricing and costing and how pricing strategy can affect the portfolio and product positioning

● Conduct market research, initiate & propose new product ideas, identify new market to enter and occupy market share and responsible for developing & executing launching plan.

● Continuously update above understanding and planning to react with changes.

Report and Deep dive Analysis - Level 3

● Working with DA/ BI team to prepare sales report & analysis (result-oriented) by week, month and quarter.

● Consult higher management level on improvement in process, system, measurement using data and research.

Business expansion/ Project management - Level 3

● Lead or participate as key member of business expansion projects: new channel, new countries, new services...

● Lead or participate as key member of business improvement project: automations, new process, new tools…

IV. YES4ALL CORE & LEADERSHIP COMPETENCIES:

Stage: From 1 to 4

● Stage 1: Contributing dependently

● Stage 2: Contributing independently

8 Core Competencies

Customer focus

Drives results - Stage 3

Cultivates innovation - Stage 3

Tech savvy - Stage 3

Instill trust

Collaborates - Stage 3

Situational adaptability

Nimble learning

4 Leadership Competencies

Strategic mindset - Stage 3

Decision quality - Stage 3

Manages ambiguity - Stage 3

Develops talent - Stage 3

Knowledge

● University bachelor’s degree (or upcoming graduation) in Economics, Business Administration, Marketing or Finance

Skills

● Market research and data analysis

● Proficient in Microsoft Office

● Good communication in English

● Proficient in Microsoft Office.

● Have logical thinking and strong problem-solving skills. Quick learner and adapter

● Great sense of integrity, responsibility and urgency.

● Must be team-oriented and self-motivated.

● Project management skill

● Strong leadership skill with willingness to serve

.

Experience

● At least 3 -4 years’ experience in a management role in E-commerce or category management of retails/ FMCG company

● Working experience in e-commerce/ retail or FMCG category management

● Experience in Digital/ Performance Marketing

Through signing this JD both parties agree that they have read and aware the Responsibilities and Authorities, Core and Leadership Competencies as well as Requirements of the mentioned above position.