Category Manager Hardline

Lead International Sourcing Missions (Outlet, Deal Flash, Treasure Hunt)

– Scout international vendors, fairs, and closeout opportunities aligned with category and margin needs

– Lead international sourcing missions (e.g. Deal Flash, Outlet, Treasure Hunt) to enrich the category with trend-right and high-margin items

– Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance

– Consolidate selection with samples, costings, and go/no-go validation with Category & Commercial Directors

– Secure proper handover to Sourcing Executive for contract finalization, golden samples, and documentation flow

Own the Category P&L and Deliver Business Objectives

– Define and lead business objectives and category-level targets.

– Perform OTB and ensure alignment with financial planning.

– Track category performance (sales, GM, rotation, pricing, activations) across Offline & Online to meet profitability targets.

Define and Implement Category Strategy for O&O

– Analyze market trends, customer behavior, competition, and store segmentation.

– Identify assortment gaps and opportunities throughout the year for both Offline and Online (including exclusive or online-specific SKUs).

– Build a category strategy aligned with brand positioning.

– Monitor execution of strategy across VM, Trade Plan, In-store, and Online touchpoints.

Drive Assortment and Product Planning

– Define optimal assortment per channel and store tier (O&O) and exiting strategy for underperforming sku’s (e.g., provisions, etc.)

– Lead product planning per banner/store: specs, product mix, materials, packaging type, collection themes, and samples.

– Set price architecture (Step-in / Good / Better / Best) using competitors’ benchmark.

– Identify opportunities for exclusive designs and product innovation with Sourcing.

– Input Product for trade Plan exercise per activation

– Prepare commercial briefs for Sourcing Executive

– Manage the assortment selection process timeline compliance (e.g., Range Council)

Supervise master data accuracy and consistency on the category

- Education: Bachelor’s degree in Business Administration, Economics, Supply Chain, Marketing, or related fields

- Experience : 5–8 years of experience in Category Management, Buying, Merchandising, or Commercial roles within Hardline / Electronics / Non-Food retail

- Language: Fluent in Vietnamese, proficiency in English

- Office skills: proficient in MS Office, Excel, experienced with ERP / retail systems (SAP or equivalent) is preferred

- Attitude: Hardworking, strong ownership mindset, commercially driven, results-oriented, and comfortable working under pressure.