Channel & Category Development Manager (Trade Marketing Manager)
Mô tả công việc
Key objectives
- This position is responsible for coordinating the development of high quality insights-driven channel & category strategies, and supporting Sales organization in execution of Consumer and Channel Activation plans focused on in-store visibility and activation, distribution and (national) promo plan.
Job Responsibilities
- Co-develop data-driven Channel & Customer Plan across channels to grow numeric and weighted distribution in (selected) regions/areas. Align & integrate with Brand Plans. Set growth targets for distributors & customers within channel and identify gaps (& root causes)
- Support Regional Sales teams/KAMs with Joint Business Planning, by providing compelling data & insights and supporting in aligning company goals with customer needs
- Identify opportunities to further grow distribution of Hero SKUs across channels and improve exposure
- Monitor key business indicators: Forecasts, volume, OSA%, Customer/Distributor/Channel contribution by category, Hero SKU distribution by channel & identify priority channels, customers and development opportunities
- Support Manager Regional Sales/KAMs in strategically managing Field sales team by orienting team towards top priority customers/distributors/channels and supporting ‘Perfect Store’ execution (incl. shelf position, OSA) & providing feedback to brand managers
- Define scope and target KPIs of Perfect Store program and identify tools to optimise Perfect Store elements, based on guidelines from Marketing team
- Align activity calendar with customers/distributors and collaborate with (Field) Sales team in excellent execution of Customer and Channel Activation & (incl. look & feel of in-store activation, position on shelf, OSA etc.) and provide feedback of in-field execution to Marketing teams
- Create planograms based on guidelines from Marketing, and land planograms and assortment with key customers and collect feedback for marketing
- Systematically collect shop floor insights (incl. pack/product stand-out on shelf, competitor innovations) and feedback information to marketing
- Understand the generated Channel & Customer Insights and able to translate to insight-based Channel Planning
- Other tasks assigned by the Line Manager.
Yêu cầu công việc
- Education: University graduate in business administration, foreign trade, economics or related fields
- Experience: At least 02 years working experience in relevant position for FMCG industry (experience in sales planning, trade marketing is an advantage)
- Skills:
• Strong analytical skills and business mindset; Proven business management competency
• Strong communication and influencing skills
• Creative and passionate, willing to take challenges
• Proactive, confident and able to work under high pressure
• Good command in English and computer skills
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Tỷ lệ cạnh tranh
VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.
Thông tin việc làm
11/09/2024
Trưởng phòng
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị Thương Mại
Analytical skills, Communication skills, Proactive attitude, Trade Marketing
Hàng tiêu dùng
Bất kỳ
2
Không hiển thị
Địa điểm làm việc
Sonatus Buiding, Lê Thánh Tôn, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh, Việt Nam
Khu Phố Bình Đức 1, Phường Bình Hòa, Thành Phố Thuận An, Bình Dương
(Xem bản đồ)Nhận diện một số hình thức lừa đảo
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