[CIS] Senior Content Creator

Địa Điểm Làm Việc: Hồ Chí Minh
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Mô Tả Công Việc

MAIN RESPONSIBILITIES
* Content Strategy:
- Develop and execute a comprehensive content strategy aligned with the overall marketing and business goals of CISS.
- Analyze communication trends to choose suitable themes/content for communication in each stage and specific campaigns.
- Measure the effectiveness of communication of the implemented content. Monitor and report Content effectiveness to direct management.
- Collaborate with team members and cross-functional teams to understand business objectives and create content plans to support those objectives.
* Content Creation:
- Develop (write, create) content for articles/videos/images on the website, blog, forums, social media applications, etc., related to the school or target customers.
- Create content using language and images that convey brand messages, building customer brand awareness.
- Ensure all content is well-researched, accurate, appropriate, and tailored to the target audience.
- Write and edit content with a focus on clarity, consistency, and alignment with the organization’s voice.

* Collaboration:
- Work closely with the marketing, design, and product teams to ensure the content released is aligned with CISS’s image and design standards.
* Leadership and Mentorship:
- Provide guidance and mentorship to junior members of the team.
- Stay updated with current industry trends and best practices, and share knowledge with the team.
- Tasks are assigned by the line manager.

EXPECTED DIMENSION
- Monitor user interactions daily on the school's digital channels.
- Produce 7-10 posts per week on Facebook, 2-3 posts per week on Instagram, 1 video per week on YouTube, four news posts per week, and one blog post on the website.
- Track and develop interactions on CIS's social media pages: Facebook, Instagram, YouTube, and LinkedIn.
- Generate trendsetting, standout content compared to the general landscape of international schools.
- Understand the target audience's psychology and create compatible content to attract them, turning them into potential customers.
- Support in ensuring the Enrollment department's Key Performance Indicators (KPIs).
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

- Bachelor’s degree in marketing, Communications, Languages, or a related field.
- Have at least 2-3 years of experience in communications, especially in positions related to content development and creativity.
- Experience working in schools, particularly in the international school sector.
- Exceptional writing and editing skills, with attention to details.
- Proficiency in using content management systems and social media platforms.
- Experience with analytics tools to measure and optimize content performance.
- Knowledge of SEO, SEM, social media marketing, and other digital marketing strategies.
- Excellent project management and organizational skills.
- Creative mindset with the ability to think strategically.
- Skills in planning, organizing, and executing projects effectively.
- Proficiency in English, both written and verbal.
- Capability to conduct thorough research and gather relevant information.

Địa Điểm Làm Việc

CIS - No. 07, Street 23, Tan Phu Ward, District 7, HCMC

THE CANADIAN INTERNATIONAL SCHOOL SYSTEM (CISS):
- The Canadian International School (CIS) offers Kindergarten – Grade 12 students the Ontario curriculum. The IB Diploma Programme is also offered to students in Grades 11 and 12.
- The Bilingual Canadian International School (BCIS) offers Grade 1 -12 both Vietnamese national curriculum and Ontario ESL curriculum based on the STEP assessment and ESL guidelines. Starting in 2021, BCIS also became an official Cambridge School and has begun offering IGCSE courses.
- The Canada-Vietnam Kindergarten (CVK) admits children from ages 2 – 5 years.
- The Canadian International School - Lao Cai (CIS - Lao Cai) will be the 5th member school of CISS (Canadian International School System - CISS) and is located at intersection 19/5 (B9 Road) - B10 Road, Binh Minh Ward, Lao Cai City.
- CIS - Lao Cai is recognized as the first ever Alberta Accredited International School in Vietnam approved to offer the Alberta Curriculum. CIS - Lao Cai is also the first international school in the North Western region of Vietnam. Similarly to other international schools in our school system, CIS- Lao Cai adhere to the philosophy of operation for a progressive, humane, and rich national identity education. The school mission is to not only focus on academic achievement but also aims to assist students develop positive personalities, skills, and enthusiasm to succeed in their lives presently and in the future.
- THE ALBERT EINSTEIN SCHOOL (AES):
- AES offers Grade 1 - 12 the Vietnamese curriculum and students are taught English 17 periods per week using the Edexcel Program from Pearson. Starting in 2019, AES established a partnership with the Haileybury School to give our highschool students a pathway to achieving the Victorian Certification of Education (VCE).

Xem toàn bộ thông tin công ty
Số 07, Đường 23, Phường Tân Phú, Quận 7, Tp.Hồ Chí Minh
100-499 nhân viên
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