Commercial Director

Essential Duties and Responsibilities:

(1) Develop and Implement Sales Strategies:

• Create and execute comprehensive sales plans to achieve company goals and increase advertising revenue.

• Identify new market opportunities and develop strategies to capitalize on them.

• Monitor and analyze sales performance metrics to refine strategies and ensure targets are met.

(2) Seek New Customers:

• Proactively identify and pursue new business opportunities to expand the client base.

• Develop and implement strategies to attract and retain new customers.

• Attend industry events, trade shows, and networking opportunities to generate leads and build relationships.

(3) Client Relationship Management:

• Build and maintain strong relationships with key clients, advertising agencies, and stakeholders.

• Address client concerns and ensure high levels of customer satisfaction.

• Collaborate with the marketing team to develop client engagement initiatives and advertising packages.

(4) Sales Operations:

• Oversee the sales pipeline and ensure accurate forecasting.

• Utilize tool/ software to track sales activities and client interactions.

• Prepare and present regular sales reports to senior management.

(5) Market Research and Analysis:

• Conduct market research to identify trends and competitive landscape in cinema advertising.

• Analyze data to inform sales strategies and identify areas for improvement.

• Stay updated with industry developments, emerging advertising technologies, and best practices.

(6) Team Management:

• Train and manage a high-performing sales team specializing in cinema advertising.

• Provide ongoing coaching and support to team members to enhance their skills and performance.

• Set clear performance expectations and conduct regular performance reviews.

Education and Work Experience Requirements:

• Bachelor’s degree in Business, Marketing, Advertising, or a related field;

• Minimum of 8-10 years of experience in sales management, preferably in the advertising or media industry;

• Proven track record of achieving sales targets and driving revenue growth;

• Ability to analyze data and make informed decisions.

Other Requirements:

• Strong leadership and team management skills;

• Excellent communication, negotiation, and interpersonal skills;

• Highly motivated, results-oriented, and able to work in a fast-paced environment;

• Willingness to travel.