Communications Lead (Jaguar Land Rover)

1. Overall Job Purpose
• Media and communications planning for both brands Jaguar and Land Rover
• Plan and executive communication campaign to promote product, build greater brand awareness and support business
• Responsible for content and copywriting for all marketing materials across media channels.
• eDM creation and send out to lead/ customer to inform about marketing activity and other news and updates required

2. Key Responsibilities
• Setting plan and implementing media and communications including online and offline as well as social & digital channels
• Coordinating and supporting the Dealers in the process of working to promote business activities effectively through marketing programs.
• In charge of content translation/ copy writing/ artwork layout for all marketing collaterals
• Writing up local social media content to promote product, aftersales, local event activity etc…to build better brand awareness
• Work and manage agency for social and marketing campaigns.
• KOL campaign planning, implementing and managing media campaigns based on given budget
• Working with relevant department/ team members to leverage/ support marketing activity by using media channels
• Supporting team members on event organizing including new product launch, experiential event, motorshow, press conference…when required
• Use Marketing Cloud tool to create eDM and send out for all marketing activity (promotion offer, pre-sales and launch invitation etc…) to promote and support sales business. Manage and track eDM sent performance and propose solution to achieve better
• Planning and managing media and communications budget effectively
• Monthly/ Quarterly/ Campaign report basis