Consumer Banking Digital Marketing Staff

- Develop and execute media buying strategies across various digital platforms, including social media, search engines, programmatic advertising, and display networks. - Conduct market research to identify target audiences, analyze consumer behavior, and optimize media buying efforts. - Collaborate with internal teams and external vendors to negotiate media buying contracts and secure advantageous rates. - Monitor campaign performance, adjust budgets, and optimize media placements to achieve maximum ROI. - Collect, analyze, and interpret data from digital marketing campaigns, utilizing tools such as Google Analytics, social media analytics, and marketing automation platforms. - Identify key performance indicators (KPIs) and develop reports and dashboards to provide actionable insights for campaign optimization. - Oversee the management and optimization of various digital platforms, including websites, landing pages, mobile applications, and marketing automation systems.

- Familiarity with digital advertising platforms, such as Google Ads, Facebook Ads Manager, and programmatic buying platforms. - Proficiency in Google Analytics, social media analytics, and marketing automation tools. - Knowledge of SEO, SEM, social media marketing, and email marketing strategies. - Communication, presentation, and interpersonal skills.