Content Creator MKT

I. GENERAL INFORMATION

Job Title:Content Creator MKT - Department Marketing

Direct Reports MKT Manager

Report to HoM or CEO

II. FBO (What are the major functional business objectives for this position?)

a. Key Responsibilities

• What are the 5-7 Responsibilities for this position?

• What are the most frequent and most important essential work activities, teams, and outcomes they are responsible for?

Content Strategy Development

• Develop and execute content marketing strategies to drive brand awareness, engagement, and conversion for beauty products in the Vietnamese market.

• Define target audience personas, content themes, and messaging strategies that resonate with the target audience and align with brand objectives.

Content Creation and Production

• Create compelling and visually appealing content across various formats and channels, including social media, blogs, videos, and email campaigns, to showcase beauty products and tell brand stories.

• Collaborate with creative teams, photographers, videographers, and influencers to produce high-quality content that captures the essence of the brand and resonates with the target audience.

Social Media Management

• Manage and grow social media channels, including Facebook, Instagram, YouTube, and TikTok, by publishing engaging content, responding to comments, and fostering community engagement.

• Monitor social media trends, analyze performance metrics, and adjust content strategies to maximize reach, engagement, and conversion on social platforms.

Influencer and Partnership Marketing

• Identify and collaborate with influencers, beauty bloggers, and content creators to amplify brand reach, drive user-generated content, and increase brand credibility in the Vietnamese beauty community.

• Cultivate strategic partnerships with beauty brands, retailers, and industry stakeholders to co-create content, cross-promote products, and expand brand visibility and market share.

Content Performance Analysis

• Track and analyze content performance metrics, including engagement rates, website traffic, conversion rates, and customer feedback, to measure the effectiveness of content marketing efforts.

• Use data-driven insights to optimize content strategies, refine messaging, and identify opportunities for content innovation and audience growth.

• KPIs:

• What are the 3-5 Key Performance Indicators this position will be measured against?

• Engagement Metrics

• Reach and Impressions

• Conversion Rate

• Content Performance

• Brand Perception and Loyalty

• Interdepartmental communication

What are the primary people contacts in this job? With whom? What purpose? How Often?

• Head of MKT/ Marketing Manager/ daily/weekly

• CEO Weekly/ need if

• Country BDM need if

III. REQUIREMENT

Qualifications:

What skills, expertise, or behavioral traits are needed to be successful in this position?

• Strong project management skills with the ability to prioritize tasks, meet deadlines, and collaborate effectively with cross-functional teams in a fast-paced environment.

• Attention to detail and a keen eye for design aesthetics, typography, and visual composition to maintain brand consistency and quality standards in content creation.

• Excellent communication and interpersonal skills, with the ability to collaborate with internal stakeholders and external partners to achieve common goals.

• Passion for cosmetics, beauty trends, and digital marketing, with a desire to innovate and experiment with new content formats and storytelling techniques.

Required experience & education:

What is the education or work experience needed to qualify for this position?

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Minimum of 3 years of experience in content creation, digital marketing, or social media management, preferably in the cosmetics or beauty industry.

• Strong creative writing skills with the ability to craft compelling narratives, product descriptions, and marketing copy that resonate with the target audience.

• Proficiency in visual content creation tools and software, such as Adobe Creative Suite, Canva, or similar platforms, to create engaging multimedia content.

• Knowledge of social media platforms, content management systems, and digital analytics tools to manage and analyze content performance across various channels.

IV. BENEFITS

a. Compensation:

What is the salary range?

• Probation: 85%

Is there a bonus or incentive plan, and how is it structured?

• Package of benefits for employees working at M.O.I Cosmetics

• Premium discount when buying M.O.I Cosmetics or DA Skincare products

• Diverse courses on skills, self improvement, and expertise

• Opportunity to work with top stars and the most extensive media channels in Vietnam

• Young, dynamic, and modern working environment

• Regularly organize training activities, picnics, and team building.