Content Marketing [Salary Up to 30 Million/month]

1. Content strategy & planning

• Synthesize insights from the target audience research and combine them with the brand positioning to propose strategic content direction for American Study.

• Develop an effective content strategy with detailed pillars and angles to deliver the main communication objective with creative ideas.

• Design a detailed implementation plan with audiences, channels, and timelines.

2. Content production:

• Coordinate with the internal team to produce content (for both text and visual) following the plan, supporting sharing detailed briefs, and following up to get the content output on time.

• Write/Produce diversity of the content format, such as social posts, video scripts, articles, newsletters…

• Being the copywriter, coordinating with the digital marketing team to A/B testing creative ads to optimize lead generation campaigns.

• Optimizing written content by both Brand and Performance.

• Generating new ideas to magnify customer engagement.

3. Analysis & Reporting:

• We will work with the “Creative for Performance” method, data will tell us how to generate successful creative.

• Work with the digital marketing team to track, measure, analyze, and optimize all content materials.

• Synthesize & report content performance to generate new insight & ideas.

4. Others:

• Work with Marketing Agencies, Meta account manager, and Google account manager… to generate insight & optimize marketing campaigns.

• Support to produce POSM and marketing materials.

• Work with foreign speakers to organize webinar series

• Other tasks assigned by line manager.

• University graduate or higher, priority is given to candidates studying abroad in the US and EU.

• Having a deep knowledge of Content Marketing and having a passion to grow further in this career path.

• Understanding of marketing channels in terms of target audiences, pros and cons, and best practices to produce winning content for each channel.

• Excellent writing skills for a diversity of forms such as social posts, video scripts, articles, newsletters.

• Exceptional writing and verbal skills in English.

• Great teamwork and communication skills.

• Good project management & time management skills.

BENEFIT

• Income: up to 30 million/month + Lunch allowance 700,000 VND/month.

• 13th month salary, unexpected bonus, achievement bonus, holiday bonus, New Year bonus, birthday bonus.

• Young, dynamic working environment, tea, milk, fruit between hours.

• Participate in professional training courses and travel domestically and

internationally.

• Working hours: 6 days/week & 1 optional day off. Select:

o Time frame 1 (Morning - Afternoon): 8:30 am - 6:30 pm.

o Time frame 2 (Afternoon - Evening): 12:30 am. - 9:00 pm.

How to apply:

• Application documents include: Application letter, CV, relevant degrees and certificates.

• Application letter and CV in English.

• Email subject: [Position applied for] - [Office] - [Full name].

Work location:

• Hanoi: Yen Hoa Sunshine building, 9 Vu Pham Ham Street, Cau Giay district, Hanoi.

• Ho Chi Minh City: Viettel Complex Building, 285 Cach Mang Thang 8 street, 15 Ward, 10 district, HCM city.