Content Writer

As a Content Writer at International School Ho Chi Minh City, you'll be responsible for creating engaging and informative content across various platforms, including news articles, blogs, social media, website content, and email communications. Your goal is to bring our school's unique identity to life and tailor our messaging to resonate with both internal and external stakeholders. The primary objective of this position is to drive community engagement and generate leads through compelling content, positioning our school as a leading expert in international education.

The Content Writer reports directly to the Content & Communications Manager and performs a full range of duties, including but not limited to:

● Content Production: Assist in the creation of website articles, social media posts, school prospectuses, yearbooks, and other content.

● Content Acquisition: Liaise with community and academic teams to gather content and stories.

● Content Organization: Coordinate major content projects, ensuring deadlines are met and quality standards are maintained.

● Event Coverage: Regularly attend school events and activities to capture content and stories.

● Interviews: Conduct interviews with students, parents, and faculty to gather quotes and testimonials.

● Internal Communications: Manage internal communications for the parent community through newsletters, and weekly emails.

● Website Updates: Regularly update the internal website and optimize content. Liaise with the Marketing team to ensure the external website is up-to-date and accurate.

● Social Media Management: Manage the school's social media platforms, respond to inquiries in a timely manner, and conceptualize engaging content.

● Communication Coordination: Ensure consistent and professional communication across all channels, collaborating with key stakeholders.

● Scheduling: Coordinate the scheduling of social media posts and other communications.

● Analytics: Monitor web traffic, social media engagement, and email readership to measure the effectiveness of our communications efforts.

● Marketing Support: Assist the Marketing team with campaign copy and proofreading.

● Photography: Capture photos at school events if needed.

The success of this role may be measured by the on-time delivery of inspiring content pieces, the level of internal customer service provided to our ISHCMC Stakeholders, the increase in social media page follows and post engagement, and to ultimately providing engaging content that helps build a strong experience to parents and students. As well as the successful promoting and execution of events within the community.

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom s/he is responsible, or with whom s/he comes into contact will be to adhere to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, s/he must report any concerns to the School’s Child Protection Officer/Designated Safeguarding Lead or to the Head of indeed to the Regional CEP so that a referral can be made accordingly to the relevant third party services.

Cognita Schools are committed to safeguarding and promoting the welfare of children and young people and expects all staff, volunteers and other third (3rd) parties to share this commitment. Safer recruitment practice and pre-employment background checks will be undertaken before any appointment is confirmed.

Position Requirements

● Near-native fluency in English (IELTS 8.0+)

● Good understanding and passion for education

● Excellent time management skills and ability to meet deadlines

● Excellent attention to detail

● Experience working in an international environment is an advantage

● Understanding and confidence with using social media platforms such as (but not limited to) YouTube, Instagram, LinkedIn and Facebook

● Ideally understanding and confidence in using website platforms such as Wix, WordPress, and Google Sites

● Ideally understanding and confidence in using Email communication platforms such as MailChimp

● Able to deal with internal and external and internal customers in a friendly, customer service-oriented manner.

● To be proactive in initiating and maintaining positive relationships with stakeholders

● Demonstrate a growth-mindset

● A collaborative mindset to share, lead, and learn from colleagues

● Knowledge of professional photography is a plus

● Creativity and a background in arts/design is also an advantage.

● To embrace the School’s mission, vision, and values

Experience and Qualifications

● Bachelor degree level qualification in communications, marketing, psychology, education or related field

● 2+ years’ experience in content creation is preferred

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