Content Writer Cum PR Executive - Lotus Cars Vietnam

About the Role

Lotus Cars Vietnam is searching for a Content Writer cum PR Executive<ins> who can bring the Lotus voice to life — sharp, premium, modern, and emotionally engaging.

If you love storytelling, luxury culture, design, and crafting beautiful narratives, this is your chance to help introduce a legendary British performance brand to Vietnam. You’ll write across multiple formats, support PR communications, and shape how Lotus speaks to the local consumer.

What You’ll Do

Create premium content for social media, website, brochures, newsletters, product descriptions, and scripts.

Turn automotive features into lifestyle-centric, emotionally resonant storytelling.

Produce bilingual content (VN/EN) that reflects Lotus’s global tone.

Build monthly content calendars and work with photo/video teams to craft engaging narratives.

Support PR: draft press releases, media kits, speeches, and Q&A briefs.

Coordinate media invitations, press drives, and coverage tracking.

Write event-related content (scripts, MC notes, post-event recaps).

Research market trends, luxury and automotive content styles, and competitor messaging.

Work with agencies, media partners, and internal teams to ensure consistent brand communication.

Who We’re Looking For

Bachelor’s degree in Communications, Journalism, PR, Marketing, or similar.

2–4+ years of experience in content writing, journalism, PR, or communications — luxury/automotive/lifestyle/agency experience is a plus.

Exceptional Vietnamese writing skills + strong English.

Able to write with sophistication and cultural nuance for premium audiences.

Comfortable with social media formats, long-form articles, and editorial-style writing.

Understands Vietnam’s media landscape and PR processes.

Organized, detail-oriented, tasteful, and calm under pressure.

Passion for cars, design, luxury, or lifestyle branding is a bonus.

Why This Role is Exciting

You’ll help shape the brand voice for one of the world’s most iconic automotive names.

A chance to work across lifestyle, technology, design, and luxury storytelling.

Be part of Lotus’s founding marketing team in Vietnam.

Work closely with senior leadership and global HQ on premium content and PR.

Reports to: Deputy CEO – Marketing

Coordinates with: Sales, Marketing Executive, PR/Event partners, HQ Marketing