Copywriter

As a part of the Creative Lab team, your role as a Copywriter is to contribute ideas in ideation stage, provide copies needed for campaign deliverables and write persuasive, clear and concise copy that serves our consumers and increases click through rates. You are responsible for crafting creative and engaging copies for various channels that align with the Traveloka brand identity and language style. Develop creative strategy for 360 campaigns based on data and insights and contribute to the Big Idea deck to be presented to the stakeholders. Collaborate with Visual Communication Designers in the making of an engaging and communicative story manifested through various design forms that caters to users' needs, at the same time achieves business goals Be a thought partner for the product marketing team, content team, display team, and other channel managers. Collaborate closely with the production team, brand identity team, external parties to ensure the campaign process runs smoothly. Provide understandable context and story to be translated to foreign languages Improve communicative copy and simultaneously maintain consistency across all interfaces and communication channels Localization of English campaign materials to the local language.

Fluency in English is a must, min. iBT (Internet-based TOEFL) 100 or its equivalent At least 4 years of experience in e-commerce copywriting At least 2 years of experience in localization of English writing to local language Have a strong empathy in understanding online consumer behavior Critical thinking and ability to persuasively influence through storytelling A critical eye with attention to detail Have the ability to convey ideas and concepts to support creative pitches Self-driven in managing and accomplishing projects under tight deadlines and able to work with minimum supervision Familiar with SEO basic knowledge Up to date on market trends and industry insights