Corporate Media Crisis Manager

Key Responsibilities:

1. Brand equity communication safeguarding framework

• Develop and maintain the company’s Reputation Risk Management Playbook

• Define escalation protocols, issue tiers, and communication workflows

• Lead cross-functional incident simulations and post-response evaluations

2. Real-Time Incident Response

• Serve as the primary coordinator when brand-impacting issues arise

• Mobilize internal teams (PR, social, CX, legal, technical) to ensure swift, aligned messaging

• Coordinate internal alerts and cross-channel communication under pressure

3. Media & Public Messaging

• Craft and refine holding statements, press replies, FAQs, and social replies

• Collaborate with media and social teams to maintain transparency and control narratives

• Support official spokespersons and senior leadership with aligned briefings

4. Monitoring & Intelligence

• Work with digital teams to track emerging sentiment shifts, misinformation, or influencer risks

• Operate real-time reputation dashboards and social listening tools

• Provide insights that guide tone and timing of public-facing responses

5. Cross-Team Integration

• Partner with stakeholders in PR, Customer Experience, E-commerce, Brand, Legal, and R&D

• Ensure consistent communication across all public touchpoints (owned media, marketplaces, hotline, etc.)

• Act as the link between executive decisions and operational execution during sensitive situations

• 5+ years in Public Relations, Corporate Communication, or Reputation Management

• Proven success in managing brand-impacting issues or external reputational risks

• Excellent written and verbal communication with real-time content development capability

• Familiarity with social listening tools

• Composed leadership under pressure with strong cross-functional communication skills