Corporate Sales Manager (F&B Industry)

About The Lab Concepts

The Lab Concepts is a hospitality company that creates, owns, and operates a collection of thoughtfully designed food, beverage, and lifestyle brands. Each brand is driven by fresh ideas and a commitment to fostering genuine connections with our staff, customers, and partners.

Our Brands

BAKES – A patisserie with five locations, where pastries are crafted to engage all the senses—just like love. We offer pastries for all occasions (or no occasion at all).

MATTE – A premium matcha concept dedicated to the art of Japanese green tea, offering high-quality matcha-based beverages and desserts.

YESHI – A Taiwanese eatery celebrating authentic flavors and comforting street food classics, made for those who appreciate bold flavors and handcrafted details.

BLANK SKY LOUNGE – A lounge on the 75th & 76th floors of Landmark 81, the tallest building in Southeast Asia, offering all-day local coffee, craft cocktails, beer, and curated bites with the city’s best panoramic view.

Role Overview

We’re looking for a B2B Sales Manager for Bakes to expand in the F&B industry. This role is ideal for someone passionate about sales, networking, and driving business growth. You will be responsible for identifying potential B2B clients, building relationships, and closing sales deals within the food sector.

Responsibilities

1. Business Development & Customer Management

- Actively approach targeted B2B clients through sales calls, meetings, and networking.

- Identify and develop relationships with new clients while strengthening connections with existing customers.

- Maintain and update a B2B customer database for strategic follow-ups.

2. Sales & Strategy Execution

- Work with the brand and design teams to develop compelling sales materials.

- Provide monthly sales reports and present data-driven sales plans to management.

- Create and implement a sales strategy for different product lines, seasonal offers, and corporate events.

- Meet and exceed sales targets through well-executed sales initiatives.

3. Brand Expertise & Product Knowledge

- Become an expert on our brands, products, and pricing to effectively advise clients.

- Stay informed on upcoming seasonal offers and special events to leverage new sales opportunities.

- Previous B2B sales experience in the food industry (pastries, frozen goods, meats, ...).

- Strong networking and negotiation skills.

- Highly organized, detail-oriented, and results-driven.

- Strong verbal and written communication skills.

- Fluent in English.

Compensations

- Salary based on level

- Social Insurance

- Health Insurance

- Yearly health check

- 13th month bonus

- Performance bonus

- Discounts in our bakeries, cafes, and lounges

- TLC trial card (250.000 VND/month)

- Paid annual leave (based on level)

- Company trips and other company activities