Country Portfolio Manager

MAIN PURPOSE OF THE ROLE

The Portfolio Manager is responsible for developing and executing marketing strategies and tactical plans for LifePharma Vietnam’s key pharmaceutical brands. This role plays a critical part in driving brand performance, market share growth, and long-term portfolio value. The Portfolio Manager is responsible for managing a key brand and leading a team of two Product Managers, ensuring alignment with corporate objectives and fostering cross-functional collaboration.

KEY RESPONSIBILITIES

• Develop and implement annual brand strategies and tactical marketing plans.

• Analyze market trends, competitor activities, and customer insights to identify growth opportunities.

• Lead the planning and execution of product launches, promotional campaigns, and lifecycle management.

• Collaborate with Sales, Medical, Regulatory, and Supply Chain teams to ensure seamless execution.

• Monitor brand performance and KPIs, and recommend corrective actions as needed.

• Coach and develop Product Managers to build a high-performing, agile marketing team.

• Manage marketing budgets and ensure efficient resource allocation.

QUALIFICATIONS

• Bachelor’s degree in Pharmacy, Marketing, Business, or related field (MBA is a plus).

• Minimum 5 years of experience in pharmaceutical marketing, with at least 1–2 years in a leadership role.

• Proven track record in brand management and team leadership.

• Strong analytical, strategic thinking, and communication skills.

• Fluent in English and Vietnamese.

KNOWLEDGE AND SKILLS REQUIRED:

• In-depth knowledge of pharmaceutical marketing, including brand lifecycle management, market access, and regulatory environment in Vietnam.

• Strong strategic planning and analytical skills to interpret market data, identify opportunities, and drive brand growth.

• Proven ability to develop and execute marketing campaigns across multiple channels (digital, in-field, medical).

• Excellent leadership and coaching skills, with experience managing and developing high-performing teams.

• Strong project management capabilities, with the ability to prioritize, multitask, and deliver results under tight timelines.

• Proficiency in budget planning and resource allocation.

• Effective communication and stakeholder management skills, both internally and externally.

• Fluent in English and Vietnamese, both written and spoken.

• Familiarity with agile marketing principles and cross-functional collaboration is a plus.