Creative Strategist (Up-To $5000)

About the Role

Crossian is a fast-growing, technology-driven e-commerce business dedicated to building direct-to-consumer brands and maximizing customer lifetime value. Over the past 5 years, our talented team have fueled remarkable growth exceeding 1900%. We’re now seeking dynamic, next-generation members to drive our high-growth business forward with the aim of becoming Unicorn in 2027.

At Crossian, as our Creative Strategist, you’ll be at the intersection of creativity and strategy, helping us build products people love while designing content that drives sales and extends product life time value. You will shape the go-to-market strategy for our unique & innovative fashion products, work alongside talented teams, and use your analytical and creative skills to drive customer engagement and optimize performance.

Are you the kind of creative mind who thinks in campaigns, visuals, and strategies all at once? Can you take data, insights, and product ideas and turn them into scroll-stopping content that sells? If yes, we want you.

Who is your mentor

1. Head of Marketing

2. Sale & Marketing Manager

3. Content Manager

4. Product Marketing Experts

Career Roadmap

Step 1: Crossian Aptitude Test

Step 2: Interview

Step 3: 1-month Onboarding Program

- Knowledge training in D2C Business model, Acquisition Funnel & Management know-how

- Knowledge training in Product content creation framework & Product fit market approach

- Knowledge training in Product development life cycle

- Knowledge training in Product performance analysis & optimization

Step 3.4: Onjob

Step 4: Become a Creative Strategist

What will you do:

Unleash Your Creativity

- Translate insights from market research and customer behavior into top-tier content, from viral video creatives to jaw-dropping websites

- Be the market guru, identifying US customer trends, consumer preferences, and competitor move

- Shape video scripts, image concepts, and website visuals for paid campaigns across Meta, TikTok, Google Ads, Pinterest.

Think Strategically

- Conduct comprehensive market research to identify product-market fit in the retail industry, analyzing customer preferences, industry trends, and competitor performance to enhance product offerings.

- Mastermind go-to-market product marketing strategy for our fashion products that keeps engagement high and conversions rolling in

- Utilize data insights to identify areas for improvement and make data-driven decisions to optimize conversion rate.

- Connect insights across product, creative, and performance to inform bigger picture strategy.

Cross-functional Collaboration

- Work and guide Footage Development team with campaign direction and execution, ensuring a steady pipeline of fresh UGC footage

- Inspire Product Design team with sharp insights that spark ideas for new products development & ideation.

- Partner with Video Editors & Graphic Designers to turn your ideas into polished, high-performing ads.

- Partner with Performance to design creative test plans and turn data into repeatable wins

- Provide additional support on other campaigns, flexing your creativity wherever needed.

What we are looking for

Educational background:

- Bachelor’s or Master’s degree in Business, Marketing, Business Administration, Journalism & Communications, Linguistics, or related fields.

- Graduated from top-tier universities in the field. Preference for candidates from FTU, NEU, Diplomatic Academy, Academy of Journalism and Communication.

- International university graduates are a plus.

- Strong academic performance (GPA > 3.0).

- IELTS 7.0+ or equivalent is a must

Work experience:

- 1-2 years of experience in product marketing, digital marketing, or a related area, preferably in the e-commerce industry.

- Proven track record of creating and executing successful go-to-market strategies for digital or physical products.

- Strong understanding of market research, data analysis, and consumer behavior

- Experience in e-commerce or as a retail/ e-commerce shop owner is a plus

Skills:

- Excellent communication skills, both written and verbal, with a keen eye for creative and engaging content

- Strong attention to detail and a passion for optimizing digital content for maximum conversion.

- Ability to collaborate effectively with cross-functional teams, including creatives, product, and performance marketing teams.

- Aptitude for turning data into actionable insights

- A creative mindset with an ability to stay ahead of the curve in digital trends.

What you can expect

At Crossian, our people are the key to our success. We believe in creating an attractive total compensation package (TCP) that not only retains employees but allows them to excel in their profession. These include:

- Well-trained program by our marketing experts, from technical skills by our seniors to soft skills by our team leads and managers

- Clear & transparent career development and promotion opportunities, excel to Product Marketing Manager position within 2-3 years

- Attractive salary, bonus, fair and transparent scheme, income up to $5000/month (basic salary up to $1000 depending on capacity)

- Full salary during probation

- 12 days work-from-home & 12 days of paid annual leave

- Global health insurance package for yourself

- Guaranteed 13th month salary

- Company Year-end bonus & Department Year-end bonus as part of our profit sharing program (equivalent of 18-month salary in 2024)

- A Pantry & a Crossian Cafe stocked with goodies, ready to serve

- Lots of other company benefits including 5-star annual Summer Summit, budget for frequent team building activities and other monthly / quarterly / annual company events

- General company T&D Program

- Other benefits in accordance to Company's Policy and Vietnam Labor Laws