Credit Card Product Manager

Credit Card Business Manager role is a key role in the development and execution of campaigns that drive activation, retail spend and utilization of our credit card products. This role also promotes customer satisfaction by creating awareness of the features and benefits of the Shinhan Finance credit card. Create, develop and execute business plans/strategies that are consistent with brand standards and align to strategic objectives. Manage cross-functional relationships across business/groups and vendors to leverage opportunities and services. Act as a liaison between the business/group and internal marketing functions in order to provide input into the central business and marketing process and ensure alignment.
His/her key accountabilities include:

• Closely monitor the competitive landscape for credit card engagement to understand trends and support to make strategic recommendations for our campaigns.
• Support to maintain ownership of the customer engagement budget and plan goals with accountability for meeting strategic goals.
• Determine effectiveness of each campaign through analysis of response rate, approval rate and activation rate of responses to the campaign.
• Support to develop and implement short- and long-term plans/strategies, activation plans, schedules, budgets, communications and tactical plans as required.
• Work in collaboration with cross-functional teams, especially with the Sales team to ensure the business target achieved monthly.
• Support manage budget, scope, and timeline for acquisition/retention marketing campaigns and initiatives to ensure that all campaigns are optimized to bring highly targeted traffic while also ensuring a very strong ROI.