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Mô Tả Công Việc
Responsibilities will include:
• Reporting on email and database KPIs
• Setting up emails using a mixture of art, HTML, and dynamic content
• Creating email journeys for post purchase, pre purchase, and single sends
• Creating, deploying, and reporting on AB tests
• Segmenting audiences using SFMC tools and SQL queries
• Collaborating with HQ CRM team when needed to bring in additional data or capabilities
Yêu Cầu Công Việc
• Experience with SQL and database management
• Experience with Salesforce Marketing Cloud in CRM management, setting up journeys, and creating emails
• Basic HTML knowledge for setting up and optimizing emails
• Analyzing and creating reports based on key email KPIs
• Familiarity with Google analytics
** Other helpful skills:
• Advanced HTML
• Salesforce Service Cloud and Commerce Cloud