CRM Data Analytics Manager (Salesforce)

JOB SUMMARY

A dynamic and experienced CRM Data Analytics Manager to lead our team in managing and analyzing user data systems within the fast-moving consumer goods (FMCG) sector. The ideal candidate will have a

strong background in CRM system, data analysis, team leadership, and customer relationship

management, with a passion for driving customer engagement and loyalty.

KEY RESPONSIBILITIES

Key responsibilities

• Support strategic campaign planning activities including acquisition and redemption

forecasting; develop campaign performance reporting and analysis

• Generating detailed analyses including leading all ad hoc analysis requested by senior

leadership and brand management stakeholders.

• Auditing/Identification and optimization of campaign strategies and other factors impacting

program performance. Identification of trends, issues, gaps and performance improvement

opportunities across all CRM programs on a continuous basis.

• Document and quantify the impacts of changes to the CRM business model.

• Create and lead the dissemination of monthly dashboard reporting used to measure program

performance.

• Work cross-functionally and departmentally as the SPOC regarding all technical/ data oriented

enterprise initiatives impacting CRM. The position acts as a lead consultant to the CRM

organization in the development of test plans/strategies to optimize results.

• Support the CRM business plan and budget development process and forecasting, including

identification of the impacts of operational and policy changes, enterprise initiatives, changes

in strategy, methodology, acquisition channel mix and other factors.

• Develop and implement requirements and functionality to enhance the existing data

infrastructure, including working with external vendors to acquire, manage and utilize

customer data and serves as the primary POC for CRM in all aspects of data.

• Analyze and proactively identify methods and opportunities for leveraging new database

platform.

• Support all data requirements needed for customer research initiatives. Work with

internal/external stakeholders to identify sampling requirements and isolate/provide customer

data for research targeting.

• Serve as a POC for brand stakeholders to develop and validate test design and results.

• Demonstrate a detailed knowledge and understanding of data architecture.

1/ Minimum Background/ Experienced Required

· 6 - 8 years business experience including heavy emphasis on analytics or equivalent combination of education and experience. Relevant functional backgrounds included: CRM, Marketing Analysis, Marketing Response Modeling, Database Marketing/Operations, or Statistical Modeling & Forecasting.

· Relevant business experience required with demonstrated understanding of database marketing strategies.

· Proven success in presenting complex data to non-technical, senior leaders in an organization.

2/ Skills:

- CRM Software Proficiency: Expertise in CRM platforms such as Salesforce, HubSpot, or Microsoft Dynamics.

- Data Analysis: Strong skills in data analysis and interpretation, using tools like SQL, Excel, and data visualization software (e.g., Tableau, Power BI).

- Data Integration: Experience with data integration techniques and tools, including APIs and ETL (Extract, Transform, Load) processes.

- Digital Marketing Tools: Familiarity with digital marketing platforms (e.g., Google Analytics, social media analytics tools) and their integration with CRM systems.

- Database Management: Knowledge of database management systems and data warehousing solutions.

3/ Tools:

CRM Platforms: Salesforce, Microsoft Dynamics

Data Analysis Tools: SQL, Excel, Tableau, Power BI

Marketing Automation Tools: Salesforce Marketing Cloud

4/ Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, Data Science, Information Technology, or a related field.