Customer Market Insight Specialist

The Customer Market Insight Specialist is responsible for gathering, analyzing, and interpreting customer and market data to provide actionable insights that support strategic decision-making across the organization. This role plays a crucial part in understanding consumer behavior, identifying market trends, and helping Guardian Vietnam to tailor its products, services, and marketing strategies to meet customer needs effectively. Key Responsibilities: • Market Research: Conduct primary and secondary market research to gather data on consumer behavior, preferences, trends, and competitive landscape. • Data Analysis: Leveraging data from multiple sources to create impactful analytics and selling stories to identify risks, opportunities, patterns, insights for business growth., and performance gaps in assortment, distribution, shelving, promotional and pricing strategies and tactics. • Reporting: Prepare detailed reports and dashboards, presentations that summarize research findings, insights, and recommendations. Ensure timely and quality analytics deliverables to satisfy business needs effectively under the dynamic business environment • Strategy Development: Collaborate with marketing, commercial and operations & e-commerce team to incorporate market insights into strategic planning and execution. • Customer Segmentation: Develop and refine customer segmentation models to tailor marketing efforts and product offerings to different target audiences. Act as CDP custodian. • Trend Forecasting: Stay abreast of industry trends, consumer behavior changes, and market dynamics to forecast potential impacts on the business. • Cross-functional Collaboration: Work closely with cross-functional teams to ensure insights are shared and integrated into business processes effectively.

• University Degree or equivalent • Minimum 3 years working in market research or commercial position or retail business • Excellent in Excel, and PowerPoint, basic in Data Visualization (Tableau/ Power BI) and Data Mining (Python/ R) • Experienced at developing and visualizing analysis in the online dashboard (Tableau/ Power BI) • Good written and verbal communication in English & Vietnamese • Curious and analytical mindset • Can work independently under pressure with problem-solving skills • Planning, teamwork with motivational ability