Customer Marketing Manager - On Premises Channel

Customer Marketing Manager - On Premises Channel

$3000 - $4000 641 lượt xem - Hết hạn trong 12 ngày

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Competitive salary
Premium Healthcare for employee and family
20 days full paid leave a year

Mô Tả Công Việc

***Roles:
- To deliver overall KPI of Modern Trade - On-premise (OP) to Develop & Deliver Brands objectives per Channel/Customer (including volume, revenue, profitability, etc) via Brand ITM activities, customer JBPs, insight based categories development/customer development activities.

*** Responsibilities:
1.  Develop & Deliver Brands objectives for OP channel
• Develop category/brand strategy & objectives per OP channel (50% of business; stores: 85% of stores contribution 
• Develop & Execute category/brand guidelines in terms of visibility, brand engagement/communication, pricing, for OP channel based on insights of channel and shoppers 
• Plan, Develop & ensure execution New Launch plan and build New products in 6 months with KPI, tracking and action plans accordingly 
• Plan, Develop & ensure execution Brand ITM deployment for OP channel with effective costing 
• Maximize Digital Marketing 
• Plan, Monitor & control effectively Budget: A&M Push, POSM production,  TOT etc.
• Call on all customer wiring assignments as planned and as per customer wiring matrix  to build good relationship with customers and to get insights from customers 
2. Customers JBP 
• Plan, develop & ensure for Insight-based Joint business planning activities per top customers, per ITM alignment
• Responsible for customized big events of top customers (in JBP) fitting with channel insight/customer strategy, shopper insight & brand strategies 
•  Support for Top to Top engagement with top customers & WCCE JBP with top customers 
3 Channel/shopper insight based Category management & development 
• Do forecasting in monthly, rolling 3 months yearly for OP including new SKU's 
• Do Category development per sub channel, formats: Pack/mix/Pricing & Revenue management and or portfolio initiatives 
• Deliver CAT man with customers: assortment, opportunities to max portfolio, display, pricing, revenue management, pack mix, together with Cat Man project person 
• Develop Category growth driver and Category Development 
• Work/update regional/ Sector team to leverage best practices and/or to win regional/global customers re CMKT activities
4. Identify & Win New Business:  Identify and evaluate new business opportunities (new launch/portfolio/ideas/POSM innovations) & ensure execution 
5. Others assigned by line managers/business
Xem toàn bộ Mô Tả Công Việc

Yêu Cầu Công Việc

• Bachelor graduation in relevant majors.

• Strong knowledge of On Premise channel and Customer strategy & channel Operation understanding, 
• Shopper Understanding per Sub Channel; Insight activator; Digital marketing understanding, 
Category Management & Development  including Revenue management 
• Capability in analysis channel/ brand/ price/ pack trends in OP channel vs total industry.
• Strong communication/ interpersonal/ leadership skills to be able to communicate effectively with Senior Level Management of SPVB and Customers
• Strategic thinking, strong analytical, problem solving skills
• Fluent in English & Computer skills (MS Office)

Địa Điểm Làm Việc

90 Đ. Nguyễn Hữu Cảnh, Phường 22, Bình Thạnh, Thành phố Hồ Chí Minh

Suntory PepsiCo Vietnam Beverage Company (SPVB), is 100% owned by foreign capital, and is a strategic alliance between PepsiCo Inc. and Suntory Holdings Limited, which was officially formed in April 2013. Our headquarters is located on the 5th Floor, Sheraton Hotel, 88 Dong Khoi Street, District 1, Ho Chi Minh City. The company's mission and vision are to continue to strengthen and maintain the leading position in the beverage industry while living with the company's values. In the future, we will continue to pursue sustainable development objectives, bring benefits to our employees and business partners, and contribute to the communities where we do business and operations.

Xem toàn bộ thông tin công ty
Sheraton Hotel, 88 Dong Khoi, Ben Nghe Ward, District 1, Ho Chi Minh City
1.000-4.999 nhân viên
Ms. Oanh
Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

Chương trình THẠC SĨ QUẢN TRỊ & THƯƠNG MẠI - Chuyên ngành THƯƠNG MẠI QUỐC TẾ | ĐẠI HỌC THĂNG LONG | ĐẠI HỌC CÔTE D’AZUR (PHÁP)

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