Customer Marketing Manager – Ws Channel
Negotiable
Expires in 17 days
2234 views
Ho Chi Minh
Job description
Responsible for attaining volume targets in identified and assigned key channels through excellent execution of channel development programs (promotions, exclusivity, etc.)
1) Key Responsibility:
* Lead the development of the trade category plan for assigned channels.
* Develop customer & shopper insights for assigned channels. Translate insights into business building opportunities within specific customers/ channels.
* Build account/ channel specific trade plans to align with total trade category plan to deliver category/ brand objectives.
* Identify trade spending opportunities and allocate funds for each sector while analyzing risks.
* Match brand objectives with customer/ market needs. Work with field sales team to ensure excellence in in-store activation.
* Work out monthly rolling forecast for assigned channels:
* Prepare promotion sell-out volume with attention to market intelligence information.
* Prepare input for brand and build incremental sales volume.
* Co-work with marketing team in launch/ re-launch and consumer promotion activities:
* Provide input for marketing to build budget, scheme, and communication plans.
*Allocate promotion volume to channel/ customers in charge.
* Work out the brief for BTL agencies and sales team.
* In charge of in-store POSM design, briefing POSM/ Activation team for production and installation in store.
* Develop and execute all trade/ schematic shopper promotions.
* Lead scheme proposal and execution.
* Lead the communication to internal and external stakeholders on the scheme.
* Follow up with POSM production gift sourcing and delivery to stores OTIF.
* Conduct ROI and post-promotion evaluation
Job requirements
* Bachelor’s degree or master’s degree
* Having 3-4 years’ experience in the Trade Marketing and Brand Activation areas of FMCG Industry
* Good English ability in both writing and speaking
* Strong analytical, communication, innovation, problem solving and decision-making skills.
*Ability to work under pressure in a dynamic environment;
*Ability to influence/ motivate and work with teams
* Creative & innovative
**Please note that by submitting an application to us, you consent to our processing of personal data about you that is provided by you and otherwise lawfully collected by us (which may include sensitive data) for our company's recruitment purpose. Where you provide us personal data of others, you further undertake that we are permitted to receive and process such data for the purpose for which you provided it. You may send your queries or request for support concerning our personal data processing activities to hrvn(at)coca-cola.com.vn. To better understand our personal data processing practices, please visit www.swirecocacola.com/en/Others/Privacy-Policies.html to the full Privacy Policy of Coca-Cola Beverages Viet Nam Limited.
What We Can Offer
Bonus
Attractive Package
Healthcare Plan
Health insurance for family
Paid Leave
18 Annual Leaves/ Year
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
16/04/2024
Manager
Marketing, Advertising/Communications > Trade Marketing
English, Trade Marketing, Analytical Skills, Budget Management, Promotion Planning
FMCG
Any
Not shown
Not shown
Job Locations
485 Ha Noi Highway, Linh Trung, Thu Duc City, HCMC
HomeJobsFMCGCoca-Cola Beverages Vietnam Ltd.Customer Marketing Manager – Ws Channel
Coca-Cola Beverages Vietnam Ltd.
485 Ha Noi Highway, Linh Trung Ward, Thu Duc Dist, HCM
(View map)Ms. Thoa
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HomeJobsFMCGCoca-Cola Beverages Vietnam Ltd.Customer Marketing Manager – Ws Channel