Customer Marketing Offline Specialist (Modern Trade) - Mobile Experience Business

- Be responsible for channel marketing communication campaigns across top retailers (Thegioididong, FPT Shop, Viettelstore, CellphoneS…), ensuring brand consistency and maximizing sell-out.

- Manage channel marketing budgets, driving ROI and ensuring efficient allocation across both offline and online channels.

- Collaborate closely with Sales teams and Retail partners to ensure seamless execution of marketing activities.

- Build and strengthen retailer partnerships by delivering added value through joint initiatives and co-marketing campaigns.

- Analyze customer behavior and retail performance data to identify insights and develop action plans that enhance user experience.

- Provide data-driven recommendations to the Sales team to accelerate performance across channels and platforms.

- 2–3 years of experience in marketing, digital, ecommerce or channel/retail marketing.

- Strong analytical and critical thinking skills with the ability to turn data into actionable insights.

- Solid project management skills are an advantage.

- Strong verbal and written communication skills to work effectively with cross-functional stakeholders and partners.

- Proficiency in English is required.

- Bachelor’s degree in Marketing, Business Administration, or a related field preferred.