D2C Marketing Manager

1. Growth & Performance Marketing

Own and manage performance marketing channels: Google Ads, Meta (Facebook/Instagram), TikTok, Affiliate, and Programmatic

Drive ROAS, CAC, LTV, and conversion rate optimization

Plan, execute, and optimize campaigns for acquisition, retargeting, and retention

Manage media budgets and ensure efficient spend allocation

2. D2C Website & Conversion Optimization

Own website traffic growth and conversion funnel optimization

Work closely with tech/product teams on UX, landing pages, checkout optimization

Implement and analyze A/B testing and personalization strategies

3. Content, Social, livestream & Brand Presence

Collaborate with content and creative teams on campaign creatives and messaging

Oversee organic and paid social strategy aligned with brand positioning

Support influencer and KOL campaigns where relevant

4. Analytics & Reporting

Track and report key KPIs: traffic, conversion, revenue, CAC, ROAS, retention

Use tools like GA4, Google Tag Manager, Meta Ads Manager, CRM dashboards

Share insights and recommendations with leadership regularly

5. Cross-functional & External Coordination

Work closely with sales, product, cross BU marketing team, and customer service teams

Coordinate with external agencies and technology partners

Support marketplace alignment (Lazada, Shopee, Tiktok) where required.

• Bachelor/ Diploma degree of Marketing or related field.

• At least 7 years’ experience in Marketing especially online/digital/ ecommerce

• Strong analytical skills, attention to detail, and the ability to work in a fast-paced environment.

• Strong Leadership skills. Experience in leading projects or teams is a plus.

• Strategic thinking and problem-solving abilities.

• Excellent communication and interpersonal skills.

• Proficiency in data-driven decision-making and campaign optimization.

• Proficient in both oral and written English