Data & Branding Specialist

JOB PURPOSE

The Data and Engagement Specialist will be responsible for supporting employer reputation strategy and execution for VinUniversity, with the goal of enhancing the University’s employer reputation, students and alumni’s employment outcomes and impacts. This incumbent will focus on showcasing the University’s strengths and uniqueness, and ensuring alignment with VinUniversity’s mission of becoming a world-class institution by Vision 2030.

POSITION RESPONSIBILITIES

Industry Contact Database Management:

- Maintain and update the University’s database of industry and organization contacts.

- Regularly communicate with internal and external key contacts to keep them informed of industry engagement activities, VinUni successes and achievements.

- Build and strengthen relationships with these contacts to support the University’s employer reputation.

Employer reputation development:

- Assist in developing and executing an employer reputation strategy to amplify VinUniversity as university of choice for employers locally and internationally.

- Communicate the University’s employability framework, industry engagements activities, students, alumni achievements to external stakeholders.

Employer reputation management:

- Enhance VinUniversity’s reputation through strategic communication and content development, focusing on milestones, impacts, and key collaborations.

- Monitor employer reputation efforts and adjust strategies as necessary to improve visibility and reputation.

Promotion of VinUni work to enhance students’ employability and employment outcomes:

- Collaborate with Marketing, Colleges and faculty to highlight students and alumni achievements, impacts and contributions on local, regional, and global platforms.

- Identify key senior industry leaders and advocates for endorsing VinUni in marketing and communication campaigns.

Collaboration with Internal & External Stakeholders:

- Work closely with leadership, faculty and marketing team to ensure employer reputation aligns with the University’s strategic goals.

- Engage with industry organizations partners and alumni to promote VinUniversity’s employer reputation both locally and globally.

Events & Conferences:

- Assist in organizing industry events, seminars, webinars, and conferences to showcase VinUniversity.

- Research and recommend relevant international conferences and events that support the University’s employer reputation goals.

- Support leaders and representatives in participating in prestigious international events to increase visibility.

Internal Communications:

- Ensure effective communication across Colleges and Departments, keeping internal stakeholders aligned with the University’s vision and strategic initiatives.

- Other relevant tasks and projects assigned by supervisors.

KEY REQUIREMENTS

Qualifications:

- Education: Bachelor’s degree in Data Management, Data Analytics, Communications or a related field.

Experience:

- Minimum of 3 years of experience in data management, data analytics within higher education or a related field.

- Proven track record in promoting large-scale initiatives and organization reputation.

Skills & Competencies:

- Experience with handling a large amount of dataset, working with Excel and data management system and working with multiple teams

- Strong skills in data management and analysis, Microsoft Office and AI tools; excellent written and verbal communication; detail-oriented with the ability to multitask and meet deadlines.

Personal Attributes:

- Passionate about higher education and contributing to international excellence.

- Creative, strategic thinker with an eye for detail.

- Strong interpersonal skills with the ability to work collaboratively and influence stakeholders.

- Ability to adapt quickly to changing priorities and thrive in a fast-paced environment.

- Respect and appreciation for the core values of VinUni: EXCEL (E: Empathy, X: Exceptional Capability, C: Creativity, E: Entrepreneurial Spirit, L: Leadership Mindset).