Deputy Head of PR & Branding Development Department, Head Office

As Deputy Head of PR & Branding Management Department, you will support to manage and monitor operations of the Dept for reaching the assigned plan in accordance with IVB 's strategies in each period.

1. Public Relation & Branding management and development

- Periodically develop plans and manage budget for IVB's communications & brand development activities.

- Propose ideas, solutions, and appropriate marketing activities.

- Responsible for creating content and images for materials of brand promotion.

- Guide and support BUs to implement programs and events to promote the brand.

- Propose to participate in nationwide and global award ceremonies.

- Develop and implement IVB's charity activities and community sponsorship activities.

- Manage and advise on IVB's announcements and statements.

- Develop and manage IVB's brand identity and other documents for brand promotion, based on coordination with related units, ensure consistent items/ documents in the whole system.

- Coordinate and communicate, organize and implement internal activities to connect all IVB employees.

2. Social media crisis

- Monitor contents of press channels and television programs to consult and propose solutions, resolve wrong information causing negative affects to IVB.

- Work with lawyers, the authorities and other media partners to build communication messages and implement other necessary work during the crisis period.

3. Employer Branding

- Propose and develop the recruitment pages on a number of recruitment channels/combinations closely associated with IVB's culture and policies.

- Participate in workshops, community events, award ceremonies, press launches,... to promote the recruitment brand.

1. Knowledge, work experience

- University degree or higher, major in Marketing, Business Administration or Foreign Trade

- Minimum 05 years of marketing experience and at least 03 years experience in equivalent management position

- Marketing knowledge, especially Digital Marketing and Banking

2. Skills

- Training skills, staff training and evaluation.

- Effective using of the communication media.

- Negotiation and crisis management skills.

- Communication and presentation skills.

- English proficiency: 700 TOEIC scores, preferred English fluency.