Digital Acquisition Manager

Địa Điểm Làm Việc: Hồ Chí Minh
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Mô Tả Công Việc

The Digital Acquisition Manager is a s professional role. Requires in-depth understanding of marketing, sales tactics and social trend to drive acquisition performance. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources.

Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits to bring the significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.

Responsibilities:

- Optimizes creative, messaging and acquisition landing pages to generate business results tied to key performance indicators.
- Provides input to decisions regarding vendor/agency selection, development of creative assets, channel testing strategy and advise the business on which products should be marketed / tested and test design.
- Manages marketing budget, agency and Vendor relationships.
- Works collaboratively with team to achieve campaign and business goals
- Executes campaign Management across existing programs, as assigned by Manager
- Oversees Quality Assurance (QA) in ad copies, landing pages and sitelinks pre and post launch
- Utilizes reporting to ensure key Performance indicators are efficiently met month over month
- Stays abreast of industry trends to develop ongoing subject matter expertise in the digital acquisition/online media and marketing space.
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
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Yêu Cầu Công Việc

Qualifications:

4 - 6 years of experience managing marketing and/or social media campaigns for a large global organization
Education:

Bachelors/University degree or equivalent experience

Địa Điểm Làm Việc

Tòa nhà Sunwah, Bến Nghé, Quận 1, Thành phố Hồ Chí Minh

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services and wealth management.

About Citi Vietnam

Citi is the leading foreign bank in Vietnam with branches in Hanoi and Ho Chi Minh City and a nationwide partnership network that covers all of Vietnam’s 64 provinces. Citi combines its global presence and resources along with a large local footprint to offer innovative solutions to meet the evolving needs of our clients both in Vietnam and those looking to invest in Vietnam.

Additional information can be found at www.citigroup.com or www.citi.com or www.citibank.com.vn

With our business expansion, we are looking for outstanding and suitable candidates for the following position:

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500-999 nhân viên
TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

TUYỂN SINH THẠC SỸ TÀI CHÍNH - ĐẠI HỌC JEAN MOULIN LYON 3 (CH Pháp)

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