Digital Advertiser Executive (Excellent in English)

* Job Purpose

We are looking for a result-driven Digital Advertiser Executive with experience in Finance Industry to assist with our advertising campaigns and to ensure the functionality and coordination of the department’s activities.

* Roles and Responsibilities

Campaign strategy and execution: Plan and implement digital ad campaigns across various channels (e.g., PPC, social media, display) to meet business objectives.

Budget management: Set and manage advertising budgets to ensure efficient spend and maximize return on investment (ROI).

Audience targeting: Identify and define target audiences for specific campaigns.

Ad creation: Develop and write compelling ad copy and create visual assets for different platforms.

Performance analysis and optimization: Monitor key performance indicators (KPIs), analyze data, and use insights to make data-driven adjustments to improve campaign performance.

Keyword and market research: Conduct keyword research and competitor analysis to inform campaign strategies.

Reporting: Prepare and present performance reports to internal teams or clients.

Experience with digital advertising platforms such as Google, Facebook Ads and social media advertising.

Understanding of advertising models like PPC, mobile, and social media ads.

Knowledge of SEO and digital marketing best practices.

Analytical skills and proficiency with web analytics tools (e.g., Google Analytics).

Experience with content creation (copywriting, graphics).

Bachelor's degree in Marketing, Advertising, Communications, or a related field is often preferred.