Digital Campaign Management Manager

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KEY RESPONSIBILITIES

- Develop and implement comprehensive digital sales strategies for the Close-end-loan product line.

- Align digital strategies with overall business objectives and market dynamics.

- Oversee and optimize the performance of all digital channels used for Close-end-loan promotion and sales.

- Continually assess and employ the latest digital marketing trends and technologies.

- Analyze the end-to-end digital customer journey to identify and execute on opportunities for conversion rate improvement.

- Manage the digital sales funnel, ensuring a seamless transition from lead generation to loan approval and disbursal.

- Set KPIs for digital sales performance and regularly report on progress to senior management.

- Utilize analytics and data insights to inform strategic decisions and report on the effectiveness of digital initiatives.

- Collaborate with product teams, marketing, IT, and data analytics teams to ensure a cohesive approach to digital sales.

- Work with the CRM team to integrate customer retention and engagement strategies into the digital sales process.

- Conduct regular market research to understand customer needs, competitive offerings, and potential for market expansion.

- Adapt digital sales tactics based on competitive analysis and market feedback.

- Oversee the digital sales budget for the Close-end-loan product line, ensuring effective allocation of resources for maximum ROI.

- Professional experience in Digital Sales / Digital Marketing, preferable within Fintech industry

- Proven experience in developing and executing digital sales strategies

- Solid background in digital marketing with a track record of driving customer acquisition and engagement through various online channels.

- Strong analytical skills to interpret market data and performance metrics to inform strategic decisions and optimize digital channels.

- In-depth understanding of consumer finance products, industry regulations, and the competitive landscape.

- Experience in leading cross-functional teams to achieve digital sales targets and implement strategic initiatives.