Digital Campaign Management Manager
Job description
*According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.
By submitting this application to Home Credit Vietnam Finance Company Limited through Linkedin, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/en/article/id/217
KEY RESPONSIBILITIES
- Develop and implement comprehensive digital sales strategies for the Close-end-loan product line.
- Align digital strategies with overall business objectives and market dynamics.
- Oversee and optimize the performance of all digital channels used for Close-end-loan promotion and sales.
- Continually assess and employ the latest digital marketing trends and technologies.
- Analyze the end-to-end digital customer journey to identify and execute on opportunities for conversion rate improvement.
- Manage the digital sales funnel, ensuring a seamless transition from lead generation to loan approval and disbursal.
- Set KPIs for digital sales performance and regularly report on progress to senior management.
- Utilize analytics and data insights to inform strategic decisions and report on the effectiveness of digital initiatives.
- Collaborate with product teams, marketing, IT, and data analytics teams to ensure a cohesive approach to digital sales.
- Work with the CRM team to integrate customer retention and engagement strategies into the digital sales process.
- Conduct regular market research to understand customer needs, competitive offerings, and potential for market expansion.
- Adapt digital sales tactics based on competitive analysis and market feedback.
- Oversee the digital sales budget for the Close-end-loan product line, ensuring effective allocation of resources for maximum ROI.
Job requirements
- Professional experience in Digital Sales / Digital Marketing, preferable within Fintech industry
- Proven experience in developing and executing digital sales strategies
- Solid background in digital marketing with a track record of driving customer acquisition and engagement through various online channels.
- Strong analytical skills to interpret market data and performance metrics to inform strategic decisions and optimize digital channels.
- In-depth understanding of consumer finance products, industry regulations, and the competitive landscape.
- Experience in leading cross-functional teams to achieve digital sales targets and implement strategic initiatives.
What We Can Offer
Bonus
Healthcare Plan
Paid Leave
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
19/04/2024
Manager
Marketing, Advertising/Communications > Marketing
Digital, Digital Sales, Analytics Tool, Campaign Management, Campaign Development
Finance
Any
Not shown
Not shown
Job Locations
20 Nguyễn Đăng Giai, Thao Dien, District 2, Ho Chi Minh City, Vietnam
Phu Nu Building, 20 Nguyen Dang Giai, Thao Dien Ward, District 2, HCMC
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