Digital Campaign Management Manager

Thương lượng

Hết hạn trong 6 ngày
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Hồ Chí Minh

Mô tả công việc

*According to Decree No.13/2023/ND-CP on protecting personal data (“PDP”), Home Credit Vietnam would apply "Personal Data Processing Agreement" with all candidates to ensure compliance with the decree.



By submitting this application to Home Credit Vietnam Finance Company Limited through Linkedin, you agree to allow Home Credit to proceed your provided information in accordance with Personal Data Processing Agreement that you have read, fully understood and agreed to the entire content at link https://career.homecredit.vn/en/article/id/217



KEY RESPONSIBILITIES



- Develop and implement comprehensive digital sales strategies for the Close-end-loan product line.

- Align digital strategies with overall business objectives and market dynamics.

- Oversee and optimize the performance of all digital channels used for Close-end-loan promotion and sales.

- Continually assess and employ the latest digital marketing trends and technologies.

- Analyze the end-to-end digital customer journey to identify and execute on opportunities for conversion rate improvement.

- Manage the digital sales funnel, ensuring a seamless transition from lead generation to loan approval and disbursal.

- Set KPIs for digital sales performance and regularly report on progress to senior management.

- Utilize analytics and data insights to inform strategic decisions and report on the effectiveness of digital initiatives.

- Collaborate with product teams, marketing, IT, and data analytics teams to ensure a cohesive approach to digital sales.

- Work with the CRM team to integrate customer retention and engagement strategies into the digital sales process.

- Conduct regular market research to understand customer needs, competitive offerings, and potential for market expansion.

- Adapt digital sales tactics based on competitive analysis and market feedback.

- Oversee the digital sales budget for the Close-end-loan product line, ensuring effective allocation of resources for maximum ROI.

Yêu cầu công việc

- Professional experience in Digital Sales / Digital Marketing, preferable within Fintech industry

- Proven experience in developing and executing digital sales strategies

- Solid background in digital marketing with a track record of driving customer acquisition and engagement through various online channels.

- Strong analytical skills to interpret market data and performance metrics to inform strategic decisions and optimize digital channels.

- In-depth understanding of consumer finance products, industry regulations, and the competitive landscape.

- Experience in leading cross-functional teams to achieve digital sales targets and implement strategic initiatives.

Các phúc lợi dành cho bạn

Thưởng

13th Salary Fixed and KPI Bonus

Chăm sóc sức khoẻ

Premium Health Care for employees (personal/family dependents)

Nghỉ phép có lương

15/18 Annual Leaves
Tỷ lệ cạnh tranh

Tỷ lệ cạnh tranh

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Tỷ lệ cạnh tranh

Tỷ lệ cạnh tranh

VietnamWorks tính toán tỷ lệ cạnh tranh của bạn dựa trên thông tin ứng tuyển của bạn và so sánh nó với các ứng viên khác cho công việc này sau khi bạn ứng tuyển.

Thông tin việc làm

19/04/2024

Trưởng phòng

Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị

Digital, Digital Sales, Analytics Tool, Campaign Management, Campaign Development

Tài Chính

Bất kỳ

Không hiển thị

Không hiển thị

Địa điểm làm việc

20 Nguyễn Đăng Giai, Thao Dien, District 2, Ho Chi Minh City, Vietnam

Từ khoá:
Home Credit Vietnam - Explore Your Dream Team
Home Credit Vietnam - Explore Your Dream Team
Home Credit Vietnam - Explore Your Dream Team

Phu Nu Building, 20 Nguyen Dang Giai, Thao Dien Ward, District 2, HCMC

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5.000-9.999 nhân viên
Human Resources Department

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