Digital Content Strategist

1. Design and implement digital advertising marketing campaigns (Facebook/Google/LinkedIn/ Affiliate etc.), which aligned with business targets and liaise with internal sale teams to help generate quality leads of Alibaba.com B2B service. 2. Design and implement content production and curation strategies, include but not limited to Alibaba.com sale kits, seller case studies, industry reports, event sharing materials in various formats to support business and sale teams to use at client visits, events sharing, etc. 3. Develop partnership from Alibaba Group. Integrate Alibaba.com and Alibaba Group's internal and external resources to maximize brand impact and business results. Effective and comprehensive cross-department coordination with Alibaba.com PR/Marketing/Products/Industry/Operation teams to ensure the smooth and innovative landing of the marketing initiatives. 4. Measure and report performance of all content marketing campaigns, and assess against goals (ROI and KPI).

1. 5+ years of digital advertising implementing work experience, preferably from e-Commerce or Internet companies. Experience in b2b business marketing is a plus. 2. Ability to use strategic and systematical thinking to transform business strategy to content marketing initiatives, use closed-loop marketing strategy to maximize brand awareness as well as achieve business targets. 3. Being an expert in integrating resources, create strong relationship with Alibaba.com and Alibaba Group's PR and marketing teams. 4. Capability of numerical thinking, able to analyze the ROI based on total input and delivery timely. 5. Capability of planning, managing and executing large-scale event project independently. 6. Ability to manage ambiguity by coping with uncertainty and risk, as well as adapting to change. Altruistic because helping others to succeed is helping ourselves. 7. Native in Vietnamese. High proficiency and excellent communication skills in written and oral English. Mandarin Chinese language is a plus. 8. English Resumes only.