Digital Marketing

YOUR ROLE:

You are a lover of hotels, hospitality, and travel. You are a creative storyteller, a trend-spotter, and a visual thinker.

In this role, you will be primarily responsible for building and driving engaging social media content and campaigns, while also contributing to broader marketing activities such as Campaign Management, POSM & Creative development, events, and marketing administration.

We are seeking a seasoned candidate with experience in luxury / hospitality / F&B content creation, social media management, campaign roll-outs and marketing operations. A strong understanding of brand tone and visual style is required.

KEY RESPONSIBILITIES

Social Media & Digital Marketing (70%)

• Serve as the Lead Planner & Manager of execution for all social channels – FB, IG, TikTok, YT, LinkedIn, etc.

• For some social channels, work local and international agencies, for other platforms, develop the content in-house with a designer.

• Tracking & optimizing daily, weekly & monthly based on social analytics

• Write and post engaging content in English and Vietnamese.

• Create and manage monthly content calendars aligned with brand campaigns.

• Monitor social trends and propose new content ideas to drive engagement.

• Manage and report on social media performance (monthly reports).

• Conduct competitor benchmarking and trend tracking on social channels.

• Manage local and international KOL/influencer outreach and content collaborations.

• Work closely with the designer to ensure brand-compliant and visually engaging posts.

Marketing Operations & Admin (30%)

• Support the production and distribution of print and digital marketing materials: brochures, menus, POSM, in-room collaterals.

• Assist in the planning and execution of key resort events (F&B activations, wellness, special occasions).

• Handle marketing admin tasks: contracts, payments, campaign documentation.

• Participate in brainstorming sessions for campaigns and seasonal promotions.

• Stay updated with trends in hospitality, wellness, F&B, and design.

• Support the Marketing Manager in developing marketing plans, timelines, and budget tracking.

WHAT WE ARE LOOKING FOR

• 5+ years of experience in social media marketing, preferably in agency hospitality, lifestyle, or F&B.

• Strong writing and content creation skills in both English and Vietnamese.

• Proficiency in using social media platforms (FB, IG, TikTok) and basic reporting tools.

• Basic understanding of marketing operations (POSM, events, admin tasks).

• Creative thinker with an eye for design and storytelling.

• Collaborative, detail-oriented, and organized.

• A love for hospitality, travel, and luxury lifestyle is a plus.

JOB REQUIREMENTS

• Vietnamese National with excellent proficiency in English.

• Bachelor’s degree in Marketing, Professional Communication, Journalism, or related fields. Graduates from RMIT, or other reputable international universities are highly preferred.

• Minimum 2 years of hands-on experience in marketing or communications, with relevant experience at a 4-star or 5-star hotel, luxury resort, or high-end brand. Prior experience in a marketing / events / PR agency is an advantage.

Key Skills & Competencies:

• Outstanding communication and negotiation skills.

• Strong creative writing skills, comfortable producing content in both English and Vietnamese.

• Proven experience in planning, coordinating, and executing marketing and event plans.

• Highly skilled in project coordination and supervision of marketing collaterals, events, and promotional activities.

• Minimum 2+ years of experience managing social media platforms (Facebook, Instagram, TikTok), email marketing (newsletters, database management), and marketing collateral production.

• Proactive, detail-oriented, and self-motivated, with strong organizational and project management skills.

• Ability to work independently and collaboratively within a team-oriented environment.

• Strong analytical, problem-solving, and coordination skills.

• Positive, adaptable, and able to multi-task effectively under tight deadlines.