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Mô Tả Công Việc
• Supervise and support Brand teams & Digital team in Samsung Vietnam Digital guideline, KPI to line with HQ and RHQ
• Tracking compliance & Governance the brand image to ensure all material and creative was follow guideline & direction
• Supervise and evaluate Digital / on-line agency to ensure best in class executions and on time launch for all categories.
• Testing new digital/online marketing initiative and innovation from Global & Local Partner
• Be an expert in Digital Marketing with full of knowledge about planning and performance skill
• Assess the success and efficiency of executions on a monthly basis and report to the Digital Marketing Manager on time for prompt remedies (i.e. timeline, quantity distributed, cost saving, etc.)
Planning:
• Work with the retailers on a daily regular basis to plan, execute & track digital media strategy that drives digital media KPIs for retailer online business.
• Provide new campaign-enhancing initiatives from global partners (Google, Facebook, and Tiktok)
• Utilize 1st and 3rd party data from past campaign
Reporting:
• Consolidate report from Digital campaign and analyze the effectiveness and final result.
• Recognize new opportunity and identify challenging via final result of campaign
• Recommend upcoming strategy and investment based on each Retailer’s performance
Coordinating:
• Acting as an intermediary between Samsung and Retailer team to ensure that all of material, assets, creative were delivered and used properly
• Frequently monitoring each retailer’s performance and campaign creative
• Follow to update and modify creative whenever there is a change or new creative update
Yêu Cầu Công Việc
• Good knowledge of Digital Marketing.
• Strong ability to think strategically and implement vision / direction across teams
• Strong collaboration and interpersonal skills.
• Strong self-motivated and ability to work under pressure
• Strong Innovation (i.e. search and reapply culture)
• Communicate in English fluently (speaking and writing)