Digital Marketing Coordinator

RMIT University Commitment

RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold to the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.

Why RMIT University Vietnam?

RMIT Vietnam is committed to excellence, innovation, and social responsibility. We welcome applications from qualified and passionate individuals who share our values and vision. RMIT University has a global reputation and ranks 123rd globally and 10th in Australia in QS World University Rankings 2024. To learn more about our rankings, please check out our latest facts and figures here Reputation and rankings - RMIT University

Rewards and Benefits:

- Competitive salary package starting from 19,233,000 VND and allowances

- 20 paid annual leave, carer leave and public holidays (Christmas and Tet Holidays)

- Private health insurance and wellness programs

- Professional development and career advancement

- Relocation and visa support

- Access to state-of-the-art facilities and resources

- A vibrant and diverse campus life and more!

RMIT Vietnam has been honoured with the respectable HR Asia Award as Top Employer to Work for in Asia. To find out more about RMIT Vietnam and our current vacancies, please visit our website: https://www.rmit.edu.vn/about-us/work-at-rmit

Position Summary

The Digital Marketing Coordinator is responsible for managing task requests, content optimisation and publishing for the portfolio and relevant University stakeholders. Digital Marketing Coordinator will advise on content management, best practice web guidelines, implementation of the adobe-marketing suite to improve user experience on RMIT digital assets, web statistics analysis and search engine optimisation under supervision.

It is also this role’s responsibility to maintain and update best practice content on the website that is simple, accessible and helps achieve acquisition targets as well as enhance customer experience, under supervision.

Your Responsibilities

- Be part of a team of motivated, engaged and professionals who are proactive advisors and deliver outstanding digital support to the university through industry-leading web capability, delivery agility and a team culture.

- Support the delivery of web projects, new initiatives, supporting key stakeholders in the Communications Team.

- Collaborate with the Communications team to coordinate, publish, test and optimise staff and public website content to improve user experience and ensure that content remains up to date.

- Web Marketing Coordinator is the main point of contact for RMIT web and marketing staff enquiries about staff site and public site web publishing enquiries.

- Manage, priorities and complete content change requests and manage stakeholder relationships. Manage the work queue and BAU publishing on RMIT public and staff website.

- Act as the web-publishing custodian within the team and help educate and support other functions including the communications teams and student support teams in publishing their respective content.

- Undertake content remediation, including content archiving and deletion, content mapping and content improvement.

- Reviewing content and ensuring the content adheres to the RMIT’s brand guidelines and digital best practices as well as SEO and writing for the web guidelines.

- Monitor, analyse and report web statistics, using Google and Adobe Analytics, for nominated websites and online marketing initiatives.

- Role model the RMIT values and be an active member of the Web team.

- Provide support and guidance to other members of the Web team

- Create, edit and publish content on the AEM platform and other platforms where necessary.

Key Selection Criteria

- A relevant bachelor’s degree, preferably in Digital marketing, Marketing, Professional communication, Journalism, etc.

- Experience in content authoring, editing, and publishing (knowledge of accessibility, usability, writing for web guidelines, SEO and technical issues is well-regarded).

- Experience with content management systems (AEM preferred but not essential)

- Demonstrated experience in digital editing and web publishing (including knowledge of SEO, analytics, writing for web principles, accessibility, usability, and technical issues)

- Experience building and maintaining effective and productive stakeholder relationships

- Demonstrated experience in understanding and reporting on site performance and analytics

- Demonstrated ability to apply policies, procedures, and systems.

- Demonstrated experience in coordination of digital projects and campaigns including planning, communication, implementation, evaluation, and reporting.

- Demonstrated ability to work independently as well as in a team environment to achieve objectives within complex organisational structures.

- Understanding of digital planning, delivery and measurement that contributed to organisational objectives.

- Understanding of new media and digital technology to improve outcomes.

English Proficiency

English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) score of at least 5.5 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines).

For any role, English Language Proficiency may also be proven by showing successful completion of secondary education to a level qualifying to enter university study while being instructed through the medium of English, as per the RMIT University recognised qualification list.

To Apply

Please submit your CV and cover letter outlining your experience by clicking on the ‘Apply now’ link.

Applications Close:

31 Aug 2024 11:59 pm