Digital Marketing Executive

We are seeking a proactive Digital Marketing Executive to play a pivotal role in executing our company’s digital marketing campaigns. As the key person responsible for campaign ideation, planning, implementation, measurement, and optimization, this role requires a hands-on approach and experience with various digital marketing platforms. The Digital Marketing Executive will collaborate closely with the internal marketing team and external digital agencies to meet company objectives set by the Head of Marketing, including managing digital sales, generating leads, enhancing brand engagement, and increasing conversions.

Key responsibilities:

• Assist in the development of comprehensive digital marketing strategies.

• Execute digital marketing activities across various channels, including SEO, SEM, social media, email, mobile, and display advertising.

• Manage and update the company’s owned media such as the website, mobile apps, and email/CRM systems.

• Create, curate, and manage engaging content for digital platforms.

• Plan and execute social media marketing campaigns.

• Oversee digital advertising campaigns including paid search (SEM), display ads, social media ads, and programmatic advertising.

• Manage and optimize SEO campaigns.

• Set up and manage tracking tools like conversion pixels and event tracking across digital platforms.

• Conduct market research to understand customer preferences, trends, and competitor activity.

• Analyze digital marketing performance reports and provide insights to optimize future campaigns.

• Stay updated on the latest digital marketing trends, tools, and technologies, and share knowledge with the marketing team.

• A diploma or degree in Marketing, Digital Marketing, Communications, or a related field.

• Hands-on experience with digital marketing platforms and tools (e.g., Google Analytics, Facebook Ads Manager, Google Ads).

• Proficiency in managing and optimizing campaigns across multiple channels, including SEO, SEM, social media, and email.

• Knowledge of coding, website development, or content management systems (CMS) is a plus.

• Ability to work independently and as part of a team in a fast-paced environment.