Digital Marketing Executive

• Manage Agency’s performance on online advertising campaigns via Google Ads, TikTok Ads, Facebook Ads etc., to generate leads and acquire customers;

• Initiate following and deeply analyze Digital metrics to evaluate and optimize the efficiency of Digital Activities, and collaborate with the Digital team;

• Plan and monitor the company‘s ongoing presence on social media platforms such as Facebook, TikTok, and YouTube;

• Gain insights into the latest online marketing trends and continually update marketing strategies;

• Propose SEO direction and collaborate with the content team to enhance the company’s website;

• Optimize website performance, including organic traffic, bounce rate, conversion rates, etc. to improve user experience and increase the number of traffic and leads;

• Identify key issues in different contexts and perspectives to deliver project objectives;

• Analyze the effectiveness of digital marketing using analytics tools, such as Google Analytics (GA4), SEM Rush, and SimilarWeb;

• Continuously implement PDCA to improve advertisement performance to maintain the effective channel/content and improve ineffective activities by A/B test.

Requirements:

• Bachelor’s degree in Marketing/ Business is preferable;

• Proficiency in English communication & Microsoft Office;

• Analytical mindset and critical thinking skills;

• At least 2 years in Digital Marketing for lead generation, and performance tracking;

• Experience and Knowledge of digital marketing, including SEO, SEM, social media platforms (Facebook, Youtube, Tiktok), and web analytics tools: Google Analytics (GA4), SEM Rush, SimilarWeb, etc.