Digital Marketing Executive

Key Accountabilities:

• Developing and managing all aspects of the company’s digital marketing campaigns.

• Develop all digital marketing plans Facebook Ads, Google Ads (similar to Google SEM) as main

channels to drive growth and revenue.

• Developing strategies to drive online traffic to the company website/social media platforms.

• Analyze online statistics while identifying opportunities to optimize performance and report

insights to leadership.

• Analyze segmentation based on customer behavior & interaction on CRM/CDP tools to create

relevant and impactful messaging.

• Tracking conversion rates – what worked, what didn’t, and why?

• Implementing paid search, PPC, CTR and SEO strategies/campaigns.

• Raising brand awareness and online presence through digital marketing projects and campaigns

• Research and implement existing and new user acquisition and retention methods to drive user and

revenue growth.

• Identify trends and audience insights, optimize spend and performance based on the insights.

• Planning and executing digital marketing budgets.

• Staying on top and review new technology trends and opportunities to ensure the company remains

a digital marketing leader within the industry, and in digital marketing space.

Education: University/College degreed

Skills: Digital Marketing, Google Digital (Analytics, Tag Manager, Search Console, Merchant Center, Ads…), Planning

Personal Specification:

• Good at problem-solving and communication

• Well-versed in the use of social media as a marketing tool

• Understands website metrics and best practices.

• Experience with search engine optimization, lead generation, and email marketing

• Ability to identify long term trends in data.

• Experience working with CDP, CRM systems.

• Able to work with colleagues at all levels to develop marketing goals and evaluate results.

English: Fluent