Digital Marketing Executive

We are seeking a Digital Marketing Executive to support the planning, execution, and optimization of our online & offline marketing and advertising activities. The promotion of products and services through digital channels is a complex yet valuable process, which becomes increasingly beneficial for companies like ours.

For this role, you should understand the full marketing mix and be familiar with ways to analyze market research and customers’ behavior. You should also be able to create spreadsheets and analyze quantitative data to interpret ROI and KPI metrics.

Ultimately, you should help us achieve our business goals by building strong marketing campaigns.

DUTIES

• Assist in the formulation of strategies to build a lasting digital connection with customers

• Plan, manage, and monitor the ongoing company presence on social media (Facebook, Instagram, Pinterest, etc.)

• Launch optimized online adverts through Google Ads, Facebook Ads, etc., to increase company sales and brand awareness

• Be actively involved in SEO efforts (keyword, image optimization, building links, etc.)

• Prepare online newsletters and promotional emails and organize their distribution through various channels

• Provide creative ideas for content marketing and update the website

• Collaborate with sales & technical team to improve the user experience

• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Zoho CRM, Zoho Campaigns, etc.)

• Acquire insight into online marketing trends and keep strategies up-to-date

• Gather and analyze customer behavior data (e.g., web traffic and rankings)

• Create reports on marketing and sales metrics, like conversion rates

• Assist with organizing promotional events

• Collaborate with the Marketing & Sales team to create advertising material

• Collaborate with creative graphic designers and freelancers to produce marketing content.

• Keep organized records of marketing metrics and results of past campaigns

• Monitor competitors’ marketing activities

BENEFITS FOR SUCCESSFUL CANDIDATES

• To enjoy the full range of social insurance and health insurance under the provisions of the State.

• Work in a friendly and professional environment.

• To develop your skills and career sustainably with our peer coaching and internal training programs, plus opportunities for other educational activities.

• Yearly site inspection trips and annual company trip.

• Competitive salary and sales incentive, operation bonus, yearly incentive, with many other benefits.

• Bachelor's degree in marketing or a relevant field.

• Proven 1-3 years of experience as a Digital Marketing Executive, SEO, Marketing Assistant, or similar role.

• Experience in the Travel & Tourism market in general is preferred.

• Knowledge of marketing digital tools (Google keyword planner, email marketing, SEMrush, etc.) and techniques.

• Excellent understanding of digital marketing concepts and best practices.

• Experience with B2C social media, Google Ads, Facebook ads, email campaigns, and SEO/SEM campaigns.

• Perfect knowledge of web analytics tools (e.g., Google Analytics, SEMrush, Hotjar, etc.)

• Basic knowledge of creative content writing.

• Basic knowledge of creative graphic design.

• Analytical mindset and critical thinking.

• Excellent communication and interpersonal skills.

• Strong analytical skills with a goal-oriented attitude.