Digital Marketing Executive (Pharmaceutical Sector)

The Digital Marketing Executive is responsible for managing social media and e-marketing activities. This role handles multiple projects and helping improve overall Marketing team performance.

Job duties include but are not limited to:

• Administrate company’s social media channels and execute campaign optimization across all paid and organic channels (Google Adwords, Facebook Ads, Email MKT, etc.).

• Develop and execute strategic and tactical plans for social media campaign and digital marketing, email marketing.

• Manage Agency and work closely with the content Brand team to evaluate the return effectiveness KPI.

• Track digital marketing KPIs, analyze social media campaign effectiveness, website traffic flow and provide regular monthly reports.

• Work in close collaboration with Brand manager/Field force to collect / share feedback and ensure correct alignment with targets.

• Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing.

• Support team in designing visual content for Marketing activities when necessary.

• Pharmacist's background

• 2-3 years experience in digital marketing and social media management, with a proven track record of running paid and organic campaigns.

• Bachelor degree in business or marketing.

• Have a good knowledge of Facebook Ad, Google Ad, Email Marketing and other social platforms such as Instagram, Linked In, Youtube.

• Have a basic knowledge of Photoshop or inDesign.

• High command of digital marketing tools is a must (Analytics, CMS, CRM, Optimization, etc.)

• Proficient in PPC, Social Analytics, Google Analytics and Email marketing.

• Proficient in Microsoft Office. Knowing SEO & HTML is a plus.

• Have strong analytical skills to the market and target audiences.

• Good communication, writing and presentation skills both in English and Vietnamese.

• Pay strong attention to the details; be a problem solver and, very importantly, a team player.

• Passion for Digital Marketing.