Job description
MAIN DUTIES:
• Setting communications strategy, corporate branding model strategies, and optimizing the marketing mix to implement initiatives.
• Lead communications strategy development, and execution across the marketing mix and communications omnichannel where cross-functional collaboration with internal stakeholders as well as external agency partners.
KEY RESPONSIBILITIES:
• Build a brand model, be responsible, and guard the (visual) brand identity and tone of voice.
• Implement Corporate campaign activities, such as Tet Campaign, Roadshow, …
• Localize and execute the global media strategy based on the local market needs and develop ATL & BTL campaigns and materials for B2C commercial channels.
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration, and/or purchase frequency.
• Lead new campaign development together with the Zone or promote additional campaigns in line with the local market needs.
• Maintain media flowcharts and budgets.
• Optimize PFME investment and total commercial spending and key P&L drivers
Job requirements
• Minimum 5 years of Brand Marketing/Brand Communications experience
• Must have achieved proven results in developing strategic brand/product plans, such as communication campaigns and commercialization strategies.
• Project Management, Leadership, Analytical skills, effective communication, strategic thinking, and consumer-centricity.
• Experience in Creative Agency with FMCG clients is a plus.
What We Can Offer
Bonus
Healthcare Plan
Laptop
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Competitive rate
VietnamWorks calculates your competitive rate based on your application information and compares it with other candidates for this job after you apply.
Job Information
25/04/2024
Manager
Marketing, Advertising/Communications > Brand Mangement
FMCG, Brand Management, Branding, Communication, Branding Development
FMCG
Any
Not shown
Not shown
Job Locations
Hồ Chí Minh, Thành phố Hồ Chí Minh, Việt Nam
Floor 5, Empress Tower, 138-142 Hai Ba Trung, Da Kao Ward, District 1, HCMC, Vietnam
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