Digital Marketing Specialist

We are seeking a dynamic and results-driven Digital Marketing Specialist to lead and execute marketing strategies across e-commerce platforms (Shopify, Amazon, etc.) and social media channels (Instagram, Facebook, YouTube, TikTok). With a focus on paid ads, email marketing, and Google Ads, the ideal candidate will thrive in a multi-brand environment, leveraging their creativity and analytical skills to drive engagement, traffic, and sales. A strong pulse on U.S. market trends is essential for success in this role.

Key Responsibilities:

- Develop and execute digital marketing strategies across e-commerce platforms (e.g., Shopify, Amazon) and marketplaces to drive traffic, conversions, and sales.

- Manage and optimize paid advertising campaigns on social media (e.g., Instagram, Facebook, TikTok, YouTube) and Google Ads (Search, Display, Shopping) to maximize ROI.

- Design and implement email marketing campaigns, including content creation, audience segmentation, and performance tracking to nurture leads and retain customers.

- Create compelling paid and organic content (ads, posts, emails) that aligns with brand goals and drives engagement.

- Monitor and analyze key performance metrics (e.g., CTR, ROAS, CPA) using tools like Google Analytics, Meta Business Suite, and email platforms; provide actionable insights and optimize accordingly.

- Collaborate with internal teams across beauty, wellness, and home improvement categories to ensure brand consistency and performance.

- Stay ahead of digital marketing trends, platform updates, and competitor activity to keep campaigns cutting-edge.

- Contribute to SEO efforts and leverage CRM platforms to enhance customer outreach and retention.

- Work with a passionate, driven team focused on innovation and measurable results.

Why Join Us?

- Competitive salary of up to $1,500/month, plus a highly competitive commission structure based on gross company sales.

- Comprehensive health insurance and company-sponsored travel trip per year.

- Monthly team parties to celebrate our successes and build camaraderie.

- Daily perks including milk tea, coffee, and snacks to keep you energized.

- Exclusive beauty benefits: free nail care, makeup services, and daily beauty tips from our experts.

- Access to high-quality beauty products for personal use and hands-on experience.

- Opportunity to work with a diverse portfolio of growing brands in a creative and innovative environment.

- Collaborate with a passionate team dedicated to driving results and pushing boundaries.

- Proven experience (2-3 years preferred) in digital marketing with a focus on e-commerce, social media, and paid ads.

- Deep understanding of Instagram, Facebook, YouTube, and TikTok marketing strategies (both paid and organic).

- Hands-on experience managing Google Ads, e-commerce platforms (e.g., Shopify, Amazon), and email marketing tools (e.g., Mailchimp, Klaviyo).

- Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Meta Business Suite).

- Familiarity with SEO, CRM platforms, and U.S. consumer market trends.

- Excellent communication, organizational, and teamwork abilities.

- Ability to adapt strategies for diverse product lines and a fast-paced environment.