Digital Marketing Specialist (Paid Ads)

- Plan and execute Performance Marketing campaigns with the objective of generating high-quality leads for:

+ Vehicle Sales Division (sales leads).

+ Driver Recruitment Division (driver acquisition).

- Operate and manage multi-platform lead conversion advertising channels, including: Meta Ads, Google Ads, TikTok Ads, Zalo Ads, Display, Affiliate Lead, DSP, Ad Networks, etc.

- Optimize campaigns based on KPIs such as CPL, CPQL, CVR, Lead Volume, and Cost Efficiency.

- Implement and optimize Lead Forms, Websites, and Landing Pages according to user behavior and conversion funnels.

- Set up and manage tracking systems:

+ Implement and validate UTM tracking, pixels, and conversion events.

+ Collaborate with Tech/CRM teams to ensure accurate lead data tracking and attribution.

- Monitor and analyze data across platforms: Ads Manager, Google Analytics/GA4, Google Tag Manager, CRM systems, BI Dashboards.

- Evaluate lead quality by channel and allocate budgets effectively based on actual performance.

- Build and optimize the Lead – Qualify – Activation funnel; work closely with the CRM team to deploy lead automation, nurturing, and scoring.

- Prepare periodic reports and propose optimization solutions to improve conversion performance (creative, audience, landing page, funnel).

- Research user behavior insights, competitors, and market trends to continuously improve lead performance.

- Collaborate closely with Vehicle Sales, Driver Recruitment, Growth, and Product teams to ensure KPI achievement.

- Minimum 3 years of experience in Performance Marketing / Digital Advertising / Lead Acquisition.

- Strong understanding of advertising platforms and delivery algorithms, including Meta, Google, TikTok, Zalo, Display, and Affiliate networks.

- Proven experience in running lead conversion campaigns and funnel-based optimization.

- Solid knowledge of:

+ User Acquisition (UA), App Marketing, Paid Ads, Digital Marketing.

+ Tracking systems (UTM, Pixel, GA4, GTM).

+ Basic Landing Page UX/UI, page load speed, and quality score optimization.

+ CRM lead management, automation, and scoring.

+ Measurement logic and performance analysis.

- Data-driven mindset with strong analytical skills and the ability to interpret reports and propose optimization solutions.

- Proficient in Excel/Google Sheets; knowledge of SQL is a plus.

- Good English skills (reading and writing technical documents, working with international partners) are a strong advantage.

- Creative mindset, eager to learn, and quick to adapt to new digital trends.