Digital Marketing Specialist (Performance)

Slimcase is looking for a performance-driven Digital Marketing Specialist to scale our presence across Shopee, TikTok Shop, Meta, Google in Vietnam, Southeast Asia, and beyond.

In this role, you’ll execute cross-platform campaigns, track performance, and uncover data-driven insights that fuel revenue growth. This is a high-ownership position for someone who’s both analytical and creative, with a passion for e-commerce and digital optimization.

Responsibilities:

• Plan, execute, and continuously optimize paid marketing strategies to drive user acquisition, retention, and improve key performance metrics (ROAS, CPP, funnel conversion).

• Analyze campaign and sales performance using UTM, GA4, Shopify, and marketplace dashboards; leverage data insights to test and scale effectively.

• Launch and optimize campaigns across multiple countries (e.g., Vietnam, Southeast Asia, ...), adapting creatives and targeting to local behavior.

• Work with cross-functional teams to provide post-campaign data and insights in terms of reporting and presenting media trends, local insights and recommendations to improve performance and budget optimization.

• Stay ahead of digital marketing trends, platform updates, and competitor activity to keep campaigns cutting-edge.

• Assist the Line Manager with other tasks as needed.

Nice to Have:

• Degree in Business, Marketing, or a related field.

• Experience in E-commerce, FMCG, or Fashion industry.

• Strong written and spoken English.

• Experience with Shopify and E-commerce platforms.

Benefits:

- Competitive salary based on your skills and performance.

- Open, collaborative environment where ideas are valued.

- Opportunities to run regional and global ads, gaining exposure to international markets

- High ownership of your work with opportunities to grow.

- Fast-paced, team-oriented culture that encourages experimentation.

2+ years of experience running paid ads on Meta, Google, Shopee...

Creative mindset with the ability to propose new initiatives for improving user experience.

Strong analytical and data-driven thinking.

Detail-oriented and capable of managing time and priorities effectively.