Digital Marketing Team Leader - Education

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What We Can Offer

Annual Bonus & Salary Review
Premium AON Healthcare Insurance
25 paid leaves

Job Description

1. Online Marketing & Report (70%)
o Execute the optimal Paid Marketing Strategy, involving SEM, Display Marketing, Paid Social (Facebook and local social media), and partnerships with local publisher networks for advertising to drive student enrolments from the region
o Build and manage a rich content/editorial calendar that attracts a qualified audience to our digital properties, including websites, social media, etc.
o Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
o Optimize our marketing automation and lead nurturing processes through email, content, social channels, and analytics
o Implementation and maintenance of multilingual search engine optimization and discrete campaigns
o Establish closed-loop analytics to understand how our inbound marketing activity turns into customers and continually refine our process to convert customers
o Manage, segment and analyse various email lists and campaigns, including the design templates, calls-to-action, and content used in email sends
o The preparation of termly/monthly / annual reports and reports as required by management.
o Devising the means to capture data, descriptive text and images relating to (i) ACET students (ii) the achievements of ACET students.

2. Budget Management (15%)
o Monitor the Digital budget
o Effective projects management to delivering best achievement on projects results and projects budget

3. Leadership and talent development (15%)
o Lead, manage and motivate the digital Team to drive superior performance and achievement of business objectives.
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Job Requirements

o 3–5+ years of applied marketing experience with a strong digital marketing focus
o Experience developing and implementing marketing strategy and plans
o Strong knowledge of social media platforms, including LinkedIn, Facebook, Twitter,YouTube, and other local media platforms
Experience with Web analytics, A/B testing, and inbound marketing tactics
o Proficiency with marketing automation and blogging software features to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers
o Ability to think independently, thoroughly, and critically in fast-paced contexts
o Excellent communication and creative-thinking skills, with an ability to use data to inform all decisions
o Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
o Fluent in English
o Problem solving skills and able to implement creative solutions to problems
o Good team player

Job Locations

Ho Chi Minh City, Vietnam

ACET is managed by IDP Education Vietnam, a well- reputed global education group and a co- owner of the IELTS test to assess the language ability.

IDP Education is a global leader in the international education industry which operates a number of related business lines including; international student placement; English language testing; and English language Training.
In Vietnam, core business operations consist of Student Placement, IELTS testing and English Language Training under the brand ACET.

ACET is the leader in term of Academic English and IELTS preparation in Vietnam, opened in 2002 in both Hanoi and HCMC. Until now, ACET has welcomed more than 1.500 people come to study at ACET.

ACET delivers UTS:INSEARCH (the language centre of the University of Technology, Sydney) English courses which are designed to give students the skills needed in a range of different areas including General English, Academic English and IELTS Preparation so that students are able to function in English, confidently and fluently within a study or work environment.

ACET currently has five centers in Hanoi and HCMC. All the facilities are of high standard and are available for learners to use so they become familiar with an international studying environment.

For 14 years ACET has prepared many thousands of Vietnamese students for university study overseas. These include private, fee-paying students, students funded under foreign aid programs and students funded under corporate client agreements.


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Hanoi & Ho Chi Minh City
100-499 staffs
Ms. Thy Tran


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